How to Bounce Back After Negative News Coverage
Bad news happens and sometimes there’s nothing you can do to prevent it. Many companies face this uncomfortable truth, but the true test of…
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Do Press Releases Still Matter?
The press release used to be the bread and butter of many public relations professionals. At its best, it could be an art form…
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How to Become a Good Source for Reporters
Getting featured in a great story about your company is one thing, but earning consistent media placements in stories that go far beyond your…
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COVID-19’s Impact on the Media & What That Means for Businesses
A lot has changed in the world over the past few weeks and local reporters have been out there keeping the public informed every…
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Salvage Canceled Presentations & Conferences with Online Video
Many of us are quickly coming to realize that amid the current concerns around coronavirus COVID-19 transmission, those meetings, presentations, speeches and even conferences…
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How to Turn a Blog Post into a Media Pitch
We tell a lot of stories. Whether you work in public relations, media, marketing, corporate communications or internal comms, as communicators today we create…
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6 Ways to Leverage Media After It Airs
Congratulations are in order. Your company just secured coverage from a coveted publication or news outlet. While there’s nothing wrong with taking time to…
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6 Ways for Your Retirement Community to Leverage Media After It Airs
Congratulations are in order. Your retirement community just secured coverage from a coveted publication or news outlet. While there’s nothing wrong with taking time…
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How to Make the Perfect Pitch and Land Coverage for Your Client
In the public relations industry, the pitch is key in receiving coverage for a client. Relationships with reporters and editors play a paramount role…
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