How PR Will Absorb the Social Sphere in the 2020s

Let this sink in for a moment. Facebook launched in 2004. Twitter became a word in 2006. Instagram? 2010. In roughly the time it…

How to Bounce Back After Negative News Coverage

Bad news happens and sometimes there’s nothing you can do to prevent it. Many companies face this uncomfortable truth, but the true test of…

Do Press Releases Still Matter?

The press release used to be the bread and butter of many public relations professionals. At its best, it could be an art form…

How to Become a Good Source for Reporters

Getting featured in a great story about your company is one thing, but earning consistent media placements in stories that go far beyond your…

COVID-19’s Impact on the Media & What That Means for Businesses

A lot has changed in the world over the past few weeks and local reporters have been out there keeping the public informed every…

Salvage Canceled Presentations & Conferences with Online Video

Many of us are quickly coming to realize that amid the current concerns around coronavirus COVID-19 transmission, those meetings, presentations, speeches and even conferences…

How to Turn a Blog Post into a Media Pitch

We tell a lot of stories. Whether you work in public relations, media, marketing, corporate communications or internal comms, as communicators today we create…

6 Ways to Leverage Media After It Airs

Congratulations are in order. Your company just secured coverage from a coveted publication or news outlet. While there’s nothing wrong with taking time to…

6 Ways for Your Retirement Community to Leverage Media After It Airs

Congratulations are in order. Your retirement community just secured coverage from a coveted publication or news outlet. While there’s nothing wrong with taking time…