Check out our team’s thoughts on all things public relations, content marketing and thought leadership, plus news on wins from our clients and us.
Ghidotti Wins Big at 2020 Arkansas Public Relations Awards
Ghidotti won big at the 2020 PRISM awards organized by the Arkansas Public Relations Society of America (PRSA) chapter. The Little Rock public relations…
Read More
5 Reasons Why Content Marketing Strategy Matters
Trust us – we know it feels like we post about the importance of developing a content strategy every other day. I mean –…
Read More
Proactive vs. Reactive Crisis Communication Plans
Bad things happen. Let’s begin by agreeing that no organization, regardless of size or the nature of their work, can avoid every potential crisis.…
Read More
Why Content Marketing Alone Doesn’t Work
By now, you’re probably familiar with the concept of content marketing. As it has grown into a versatile and easily customizable strategy to reach…
Read More
Why PR is Better Than Advertising
Since public relations and advertising both work toward accomplishing the same goals for a business or organization, it can be difficult to determine the…
Read More
Do Press Releases Still Matter?
The press release used to be the bread and butter of many public relations professionals. At its best, it could be an art form…
Read More
Creating Graphics and Videos to Share on Social Media
When it comes to your company’s social media presence, it can be easy to focus exclusively on the copy. With priorities placed on the…
Read More
How to Build a Social Media Following Without Buying Followers
For individuals and businesses alike, having a large number of followers brings opportunities. Celebrities, athletes and musicians can build their own brands or earn…
Read More
How to Introduce Live Video into Your Content Marketing Strategy
Successful content marketing takes time and energy and let’s be honest, as you begin to develop your strategy, you simply can’t do everything at…
Read More