Unboxing with Ghidotti

Do your clients or customers know what makes your company different from your competitors? Do they truly understand your value proposition or brand story the way you do? Join CEO Natalie Ghidotti and Director of Strategy Bethany Siems as they UNBOX how integrating a clear, concise message into your content marketing strategy can help grow your book of business.

Is your company struggling to connect with its audience? Do they know the impact of the work your employees do? Telling your brand's story goes beyond its origin, but to the foundation of its relationship with people. Join CEO Natalie Ghidotti and Director of Public Relations Joshua Cook as they UNBOX how conveying the unique stories that stem from your brand can foster a lasting human connection with a wider audience.

Is your brand struggling to stand out in a competitive landscape? Genuinely conveying relatable experiences and interesting perspectives while presenting your brand as a resource will speak volumes to your intended audiences. Join CEO Natalie Ghidotti and Director of Public Relations Joshua Cook as they UNBOX how incorporating authenticity in your content marketing strategy will set your story apart.

From sales numbers and social media metrics to website analytics and leads conversions, identifying which KPIs are pertinent to measure will inform your content strategy and let you know when to shift your focus. Join CEO Natalie Ghidotti and Director of Strategy Bethany Siems as they UNBOX how measuring KPIs will help you better understand the path to achieving your goals.

When your B2B company has a lot to offer, but your customer growth rate is low, the disconnect may stem from your messaging. Join CEO Natalie Ghidotti and Director of Strategy Bethany Siems as they UNBOX the power of simplifying your message rather than being everything to everyone.

Beyond being a good citizen and getting to know your neighbors, community engagement can be rewarding for both your heart and your business. By…

If you had less than 1 minute to impress a room full of people with your company, what would you do? In a world…

Ever heard the saying about walking a mile in someone else's shoes? For content creators, it's not just a saying – it's a lifestyle. Discover insights and strategies that will transform your approach to content creation, and unlock the key to engaging and resonating with your audience!

Third-party validation is one of the most impactful forms of public relations. From earned media to influencer marketing, discover the ins and outs of…