4 Reasons to Use Digital Marketing with Mike Mueller

With a steady flow of dynamic new trends, technology and tactics, the world of marketing is ever-changing. In the not-too-distant past, digital marketing was one of these new trends, providing new avenues for communication between a business and its customers. However, as the digital landscape has continued to evolve in recent years, digital marketing is no longer just a good tactic to consider. It’s a necessity for businesses and organizations across various industries and locations. As a business strategist with Clix, Mike Mueller understands the value that digital marketing can provide and why it’s a smart investment for companies of all shapes and sizes. In a recent discussion with him on The Ghidotti Podcast, he shared four reasons to use digital marketing in your own strategy. 

Digital marketing is trackable

Like many marketing tactics, digital marketing is a trial and error process. Whether it’s pay-per-click advertising, social media marketing, optimizing your website for search engines or any other practice, digital marketing often requires testing to know if your practices are hitting the mark with your target audience. That’s not to say that blindly testing a number of different tactics will inevitably lead to success, but rather that digital marketing is not a “set it and forget it” practice. Fortunately, one of the key benefits of digital marketing is that it can be tracked and measured to determine what works and what doesn’t. 

“Being able to track them is what differentiates digital marketing channels to a large degree,” said Mueller. “You have data points that are embedded in analytics, so you can extract those data points to learn something about the people that are consuming your marketing. I think that’s a hallmark of digital marketing.”

Digital marketing reinforces other tactics

While the rise of social media and consumers doing much of their business online has made digital marketing an increasingly successful tactic in recent years, it doesn’t mean that other strategies and tactics are now obsolete. Content marketing and traditional advertising with newspapers or magazines still have their place alongside digital marketing. In fact, digital marketing can work hand-in-hand to amplify your message when implemented into a comprehensive strategy that includes all aspects of marketing and public relations.

“Even what we don’t consider to be digital marketing has some digital marketing component attached to it and should, honestly,” Mueller said. “I know there are some businesses that still lean heavily on newspapers and magazines and those channels are absolutely useful, but even those have sort of intersections with digital marketing like QR codes and other things of that nature. You’d be hard-pressed to name any marketing channel today that doesn’t have some digital component to it.”

Integrated Approach

We use public relations, content marketing, influencer marketing and more to improve reputations, relationships and results.

Let us show you how.

Digital marketing drives website traffic

For businesses of all shapes and sizes, a website is the centralized hub for all content and relevant information about who they are and what they do. From product or service details and employee backgrounds to gated content and ways to connect, a company’s website includes everything prospective customers need or want to know. Having members of your target audience spend time reading, watching and listening to the content on your website is the key to turning a visitor into a lead, and digital marketing is the key to driving traffic to your website.

“If you’re thinking that your website is going to drive traffic on its own, you’re definitely missing out,” said Mueller. “More and more what’s required is an interactive and engaging approach. There are lots of ways in which your potential customers are looking for you and want to engage with you, and a lot of times there’s multi-channel attribution. They’re on LinkedIn and they find you, but then they go to your website and that’s where they convert.”

Digital marketing generates new leads

Driving traffic to your website is one of the many benefits of digital marketing, but perhaps the most valuable for your business is lead generation. New customers are essential for the growth of any organization and you have all the tools to get them with organic and paid digital marketing tactics. On the organic side, optimizing your on-page and off-page SEO can go a long way toward improving your rank in results pages on Google, Bing and other popular search engines, while paid strategies such as pay-per-click advertising provide an opportunity to put your message directly in front of those you are trying to reach. When implemented as part of a comprehensive strategy, these tactics work hand-in-hand to generate new leads and customers for your business. 

“We often talk about how it’s a combination of farming and hunting,” Mueller said. “You want to harvest as much of that prey as you can in the short run with pay-per-click ads while they’re out there searching, but you also don’t want to be paying for leads all the time. You want to be nurturing the long game with all the things that go into the SEO component of digital marketing. The sweet spot is when you have both.”

To learn more from Mueller and other leaders, thinkers and innovators from across the country, subscribe to The Ghidotti Podcast and stay tuned for more stories, strategies and new ideas to set your organization apart. 

Don't miss an episode of The Ghidotti Podcast!

We interview the influencers, culture changers and disruptors across the country to find out what makes them so successful. Join our eNews for the latest episode sent straight to your inbox.

Subscribe Now

McDonald’s

Marketing / Communications

We help one of the world’s best brands increase sales and guest counts through reputation management and content marketing that successfully maximizes paid media efforts.
 

Find out how.

Close

Request Your Guide to Ghidotti!

We’d love to start a conversation with you about how we can create results for you. First step? Request your very own Guide to Ghidotti to learn more about our public relations and content marketing firm. This is a look inside our agency and will give you a good feel for who we are, what we do and how we partner with our clients to move the needle.


Close

Are You the Next Rock Star on the Ghidotti Team?

The Ghidotti Team is overflowing with full-fledged rock stars. Sure – we’re looking for the best, brightest, most creative, most organized. You get the picture. But what we REALLY want is someone who we can laugh with, depend on, learn from and do great work together. Learn more about who we’re looking for and what you can expect.

Ghidotti is currently hiring an Agency Administrator! 

Agency Administrator Job Description: 

This is a part-time role providing overall administrative support to our CEO and Account Supervisor, and assisting with basic human resources and monthly accounting responsibilities. 

For this role, you’ll need to work in our downtown Little Rock office and be required to submit between 25-30 hours a week within the operating hours of 8:30 AM to 5 PM. On occasion, there is a need to work additional hours on evenings and weekends during a client launch or other events throughout the year.

While repetitive daily/monthly tasks are certainly part of this position, additional tasks assigned can vary from week to week based on the CEO’s needs and the needs of the agency. The most important responsibility of the Agency Administrator is to ensure that administrative tasks and projects are completed with a high level of efficiency, confidentiality, accuracy, flexibility and positivity.

REQUIREMENTS: 

  • Bachelor’s degree preferred. 
  • Minimum of 2-5 years experience in the related field, dealing with financial information.
  • Must be able to use Microsoft Word, Microsoft Excel, Quickbooks and Google Suite.
  • Must be able to multi-task and possess excellent organizational, communication and interpersonal skills.
  • Basic knowledge of bookkeeping.
  • Must be able to use office equipment (copy/fax machine).
  • Effective verbal and written communication skills.
  • Detail-oriented and willing to tackle various ongoing projects in a fast-paced environment.
  • Excellent multitasking skills, with the ability to perform duties outside of the scope of work when necessary.
  • Must work well within a cross-functional team environment as well as independently.

Main Responsibilities

Human Resources

  • Provide support for hiring and onboarding of new employees 
  • Run bi-monthly payroll reports for intern/contractor payment
  • Coordinate new hire benefits and HR paperwork (health insurance, simple IRA, etc.) and enter into the payroll system. Plan yearly renewal meetings and update all payroll items.
  • Provide general responses to employee questions and requests on HR procedures, policies and information.
  • Process miscellaneous billings for payment & vendor management.
  • Responsible for keeping the Employee Handbook, HR policies and other HR information current and updated with the team. 

Accounting

  • Manage obligations to suppliers, customers and third-party vendors
  • Process bank deposits
  • Reconcile financial statements
  • Prepare, send and store invoices
  • Weekly expense reporting and time entry on behalf of the CEO
  • Contact clients and send reminders to ensure timely payments; Identify and address discrepancies
  • Report on the status of accounts payable and receivables twice a month
  • Update internal accounting databases and spreadsheets

Office Management/Leadership Support

  • Assist with presentation and client meeting set up; working with vendors 
  • Collect and prepare information for use in discussions/meetings of the agency leadership team and outside individuals. 
  • Assist CEO with volunteer activities – making calls, organizing catering and meetings in partnership with vendors. 
  • Management of client contracts/retainers – working with the account supervisor to ensure annual planning and timely renewal of contracts. 
  • Varying personal and professional administrative tasks including, but not limited to, booking appointments, research projects, coordinating travel, maintaining breakroom daily, maintaining storage organization and ordering office supplies, etc. 

Rock Star Environment

We strive to create a fun, engaging atmosphere where high fives, chicken minis, and celebrations are commonplace. We lift one another up, honor achievements and reward hard work.

  1. Professional Enrichment

    Whether instructor-led, web-based or sharing during Fireside Friday, we are always learning more!

  2. Community Engagement

    We love the state of Arkansas. Our team enjoys outings to locally-owned businesses and pride ourselves on community involvement. In addition, employees are often offered free tickets to community events to get out and enjoy life with friends and family.

  3. Team Building

    Quarterly adventures for the team!

  4. Winter Recess

    We shut this place down at the holidays so we can all rest, relax and reinvigorate for the new year.

  5. Summer Fridays

    We get an early jump on the weekend every Friday during the summer.

  6. Volunteer Time Off (VTO)

    Along with your PTO, you also get VTO to use to support your favorite charity or organization.

Does this describe you?

To apply, please submit the following via email to careers@ghidotti.com

  1. Cover letter and PDF of your resume 
  2. References: 2-3 minimum
  3. Tell us how you heard about this position