4 Ways to Improve Leadership with Elise Mitchell

Even before the COVID-19 pandemic led many to take a step back and reevaluate their priorities, leadership development has long been an area of importance for executives across all industries. Three-time CEO Elise Mitchell understands the challenges many executives face on their leadership journey and provides a path to success as an executive coach and leadership strategist. From start-ups to Fortune 500 companies, Mitchell has coached, consulted and trained high-performing leaders to help them achieve more. In a recent discussion with her on The Ghidotti Podcast, she shared four ways to improve your own leadership skills. 

Establish Core Values

Much like a ship captain or the coach of a basketball team, one of the key components of leading as an executive is being a calming and steady presence in the face of adversity. The COVID-19 pandemic is just one example of an unforeseen challenge that can make or break an executive, but establishing a set of core values can go a long way toward improving valuable leadership skills. Your core values provide a list of certainties that members of your team can cling to in moments of uncertainty. 

“COVID will come and go and there will be other challenges we face, but the point is there should be some things about us that never change,” Mitchell said. “When you can do little things, like reminding your team of these timeless truths that they can hold onto and cling to, it really does help them navigate the things that aren’t known.”

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Invest in Your Team

As any cliche sports movie will remind you, there is no “I” in team and investing in those around you is a hallmark of good leadership. The goal for any executive should be to help guide members of their team along their own path of growth and success. After all, as members of your team continue to improve in their own abilities and confidence, it will only serve to help your organization be at its best. When it comes to investing in your team, Mitchell suggests having a growth mindset as a means to improve leadership skills. 

“With a growth mindset, you’re on a journey and there’s challenges along the way, but you’re enjoying the journey and learning from it,” said Mitchell. “It’s what really empowers you and propels you as a leader, and as a team member to figure out how to be successful and go about the business of making it happen. We’re going to continue to try different strategies until we find what works and we’re going to learn as we go.”

Prioritize Mental Health

There was a time when being a successful executive meant leading with an iron fist, working late nights and staying at the office for long hours. Thankfully, times have changed and nearly all leaders at least understand the concept of work-life balance. However, part of improving as a leader requires not just an understanding, but also a commitment to helping team members maintain a healthy work-life balance. According to the National Institute of Mental Health, approximately one in five U.S. adults live with a mental illness and prioritizing mental health is an essential component of leadership development. 

“The only difference is that it’s become more common to talk about it, but the issue of mental health has always been with us in the workplace,” Mitchell said. “We’ve tended to hide it from other people when we feel depressed or when we have something that’s just really overcoming us. I’m glad that people are more willing to talk about it, but we have to do our part as leaders to help our team navigate the mental health challenges they feel.”

Communicate, Communicate, Communicate

Another shift in leadership development over the years is the need to maintain an open line of communication with those in your organization. In the past, team members may have accepted the role of the unapproachable executive that rarely, if ever, provided feedback or explanations. On the other hand, leaders that find success and guide others along the same journey are able to do so because of regular and consistent communication. With a commitment to improved leadership, there’s no such thing as overcommunication. 

“The key to great leadership now is to be regular with your cadence of communication,” said Mitchell. “You have to be open and transparent with your team. You need to be able to say to them what you know and what you don’t know. Little things like that help people know that you’re a leader they can trust, who will share the good news and bad news and help them find the way forward.”

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Are You the Next Rock Star on the Ghidotti Team?

The Ghidotti Team is overflowing with full-fledged rock stars. Sure – we’re looking for the best, brightest, most creative, most organized. You get the picture. But what we REALLY want is someone who we can laugh with, depend on, learn from and do great work together. Learn more about who we’re looking for and what you can expect.

Ghidotti is currently hiring for three positions listed below – Account Executive, Account Supervisor and Media Relations Manager.

Account Executive Job Description: 

In the Account Executive position, emphasis is placed on growing independent work within the areas of project management, client relations, media relations, digital/marketing, and/or lead generation among other skills. You are the face to our clients and will play an integral role in daily communication and should be able to demonstrate tactical excellence. 

  • Write client and internal correspondence effectively and with limited supervision.
  • Successfully plan and execute client activities such as media tours, digital and social campaigns, business missions and/or other special events. 
  • Proactively identify blog content story ideas and work with the supervisor to develop. 
  • Develop relevant blogs, e-newsletters and website content effectively and with limited supervision. 
  • Successfully manage independently the execution of all client content calendars, which can include media relations pitch calendars, blogs, social content and paid media campaigns.
  • Exhibit competency and efficiency in drafting copy for client marketing materials and/or campaigns, such as website content, e-newsletters, collateral materials, paid media campaigns, etc. 
  • As it relates to social/digital media, regularly suggest ideas, manage the planning, and comfortably execute campaigns on behalf of clients. Efficiency with Canva, a plus!
  • Assist in the management of interns, when applicable. 
  • Be proficient in WordPress.
  • Easily navigate agency platforms such as Cision, TVEyes, Sprout Social, Sprinklr.
  • Depending on the needs of the service area, responsibilities may extend beyond the items above as skill sets, client contracts and other extenuating circumstances dictate.

Apply for this open position by emailing Bethany Siems at bethany@ghidotti.com.

 

Account Supervisor Job Description: 
In the Account Supervisor position, a staff member will be responsible for assisting and managing the public relations, content marketing, digital media, account services and/or creative/strategy for clients. This position requires fully developed specialty skills, a strong understanding of the industry landscape and an understanding of client priorities and objectives.
  • Serve as the account strategist/lead and oversee/play a clear leadership role on at least three clients.
  • Manage the implementation of work plans and ensure client deliverables are successfully met on deadline.
  • Play a leadership role in the sales process by identifying additional services to sell to existing clients and assisting with RFP responses, new business proposals, presentations, etc. with senior leadership or independently.
  • Display a strong understanding of and effectively communicate Ghidotti’s service offerings to existing clients.
  • Successfully supervise at least one junior staff member, including providing guidance on their professional growth.
  • Begin to play a role in the agency’s marketing efforts, guiding aspects of certain campaigns and/or helping to execute in their areas of expertise.

Account Services: 

  • Play a clear leadership role in the planning and execution of integrated marketing campaigns for clients.
  • Develop and write comprehensive strategic marketing plans for clients.
  • Handle vendor contracts and ensure proper billing.
  • Demonstrate a clear track record of successfully meeting deadlines and timelines.
  • Handle day-of logistics on behalf of clients, responding quickly and effectively.
  • Assist in providing leadership and professional development on client relations, helping team members improve their skills in managing conflict, presentations, sales, etc.

Client Strategy: 

  • Develop or oversee the visual content creation for client materials, including e-newsletters, website content, digital campaigns, marketing collateral, etc.
  • Oversee the development of marketing materials and branding campaigns.
  • Manage creative marketing campaigns on behalf of clients.
  • Demonstrate a clear track record of leading brainstorms, and providing and implementing creative ideas for proposals, presentations, etc.
  • Continually provide new and ‘fresh’ ideas for proposals, new business proposals and current clients’ marketing campaigns.

Apply for this open position by emailing Bethany Siems at bethany@ghidotti.com.

 

Media Relations Manager Job Description: 

In the Media Relations Manager position, a staff member will be responsible for assisting and managing the public relations, content marketing, digital media, account services and/or strategy for clients. This position requires fully developed specialty skills, a strong understanding of the public relations industry landscape and an understanding of client priorities and objectives. 

Main Responsibilities – General: 

  • Serve as the account strategist/lead and oversee/play a clear leadership role on media relations client accounts.
  • Display a strong understanding of and effectively communicate Ghidotti’s service offerings to existing clients. 
  • Successfully supervise at least one junior staff member, including providing guidance on their professional growth.

Main Responsibilities – Media Relations: 

  • Develop strategic media relations plans, direct management and outreach for client accounts with the supervision of Senior Leadership.
  • Perform with Senior Leadership to prepare a plan for strategic crisis communications.
  • Manage and facilitate the execution of media relations outreach for special events, programs and major initiatives.
  • Perform as spokesperson and coordinates official responses to media inquiries.
  • Conduct media training with clients in preparation for external media interviews. 
  • Support framing and development of main message points for better positioning prior to media interviews.
  • Prepare speeches, talking points and varied communications materials assisting client spokespersons.
  • Write pitches, backgrounders, press releases, key messages and blog posts.
  • Manage and monitor reporter hotline, client media relations calendar, metrics, media relations processes and press release approvals.
  • Propose ideas proactively for media pitches to stimulate media coverage.
  • Consistently pitch stories and secure strategic media placements assisting client reputation and business goals.
  • Manage and supervise media events along with initiatives defining company stories.
  • Identify proactive stories for trade, business as well as consumer media across multiple client industries.
  • Develop and maintain close media relations to improve press efforts.
  • Identify brands promoting opportunities and improve awareness of services and products.

Main Responsibilities – Client Strategy: 

  • Develop or oversee the visual content creation for client materials, including e-newsletters, website content, digital campaigns (webinar/live stream events), etc.
  • Demonstrate a clear track record of leading brainstorms and providing and implementing creative ideas for proposals, presentations, etc.
  • Continually provide new and ‘fresh’ ideas for new business proposals and current clients’ PR campaigns.

Apply for this open position by emailing Bethany Siems at bethany@ghidotti.com.

 

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We strive to create a fun, engaging atmosphere where high fives, chicken minis, and celebrations are commonplace. We lift one another up, honor achievements and reward hard work.

  1. Professional Enrichment

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  2. Community Engagement

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  3. Team Building

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  4. Winter Recess

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  5. Summer Fridays

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  6. Volunteer Time Off (VTO)

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Does this describe you?

Apply for one of our open positions or just send us an email letting us know why you should be part of this Rock Star team. Email bethany@ghidotti.com.