5 Reasons Why Content Marketing Strategy Matters
Content Marketing Strategy Session

Trust us – we know it feels like we post about the importance of developing a content strategy every other day. I mean – it’s what we do! At Ghidotti, we love a good strategy. However, we wouldn’t stress how vital it is if we didn’t think content marketing can become the foundation of your company’s future success. We know it can take time and energy (and not to mention foresight!), but when you get it right, you will reap your reward. We’re already focused on how to create a content marketing strategy, but now it’s time to answer the big question: why? 

Content Strategy Solidifies Your Brand

With a clear content strategy, you will differentiate yourself from your competitors while also identifying your brand and its core values. This is not only important on an external-level when attracting new business opportunities, but is also vital when adding new members to your team. When a company’s content marketing reflects a clear personality, set of morals and aligned tone of voice, it brings home the bacon. 

Strategic Content Marketing Saves You Money

When strategically planned, your content marketing will be cost effective and far-reaching. Rather than throwing time and money at earned media only when opportunities arise, having a clear content strategy will help you create a calendar that combines coverage by media and influencers with paid media, owned media and shared media. Once you execute this strategy across different channels of outreach, your organic search (SEO) results will skyrocket.

Content Strategy Builds Lasting Client Relationships

A clear content strategy will help you build relationships with your clients, customers and other key audiences. With strategy comes reliability, and with reliability comes trust. Once that trust is secured, you’ll gain a network of local clients that will act as referrals. What company doesn’t want that? 

 

Content Marketing Consistency is Key

Having a clear strategy will bring consistency to your content marketing that your customers will learn to look forward to. Rather than a feed of hollow filler posts, your customers will benefit from a series of well-thought out content that can directly benefit the work they do. From this reliability, you’ll garner a following of customers and potential customers who are choosing to subscribe to your content and your brand. This network is your best friend. Because you offered them value, these ‘subscribers’ will share your content (virtually or by creating conversation) which will build momentum compared to your competitors. 

You’ll Find What You Need

A clear content strategy helps your company recognize missed opportunities. With each new piece of content and by analyzing metrics, you will learn something new about your customers and the value they see in working with you. You will learn what kinds of content marketing to hone in on as well as to avoid. Once you have all this information laid out on the table, you and your team can then come up with even more innovative ideas that deliver real results. 

Need help? Don’t worry – the Ghidotti Team is here! Check out our Disruption Sessions for more information on how we can help you come up with a content marketing strategy perfect for your business.

Mitchell Williams Law

Legal Content Marketing

We helped this growing mid-size law firm better position its attorneys as experts in key practice areas by delivering curated content.
 

Find out how.

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Request Your Guide to Ghidotti!

We’d love to start a conversation with you about how we can create results for you. First step? Request your very own Guide to Ghidotti to learn more about our public relations and content marketing firm. This is a look inside our agency and will give you a good feel for who we are, what we do and how we partner with our clients to move the needle.


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Are You the Next Rock Star on the Ghidotti Team?

The Ghidotti Team is overflowing with full-fledged rock stars. Sure – we’re looking for the best, brightest, most creative, most organized. You get the picture. But what we REALLY want is someone who we can laugh with, depend on, learn from and do great work together. Learn more about who we’re looking for and what you can expect.

Ghidotti is currently hiring a Media Relations Specialist and Fall PR Intern! 

Media Relations Specialist

The media relations specialist should possess superb project management and organizational skills, as well as excellent communication and interpersonal skills with the ability to multitask in a fast-paced environment.

To ensure success, media relations specialists should demonstrate fantastic time management, great creativity with a keen interest in creating and implementing cost-efficient and effective media campaigns, as well as effectively analyze the impact of campaigns on the company’s bottom line.

By assisting the team in the execution of client activities and learning the basics of services offered across all areas of the agency, the media relations specialist will play a crucial role in supporting client service teams. 

Main Responsibilities

  • Write client and internal correspondence effectively and with limited supervision.
  • Develop content for broadcast, print and online distribution channels to include press releases, media advisories, blogs, e-newsletters and website content with limited supervision.
  • Negotiate with media channels to close competitive deals.
  • Serve as the agency’s media liaison and formal spokesperson, and effectively place client messages and spokespeople in target media outlets.
  • Scan the media marketplace to keep up-to-date on the latest media trends.
  • Successfully plan and execute client activities such as media tours, digital and social campaigns, business missions and/or other special events. 
  • Proactively identify story ideas and work with the supervisor to develop.
  • Successfully manage independently the execution of all client content calendars, which can include media relations pitch calendars, blogs, social content and paid media campaigns.
  • Exhibit competency and efficiency in drafting copy for client marketing materials and/or campaigns, such as website content, e-newsletters, collateral materials, paid media campaigns, etc. 
  • As it relates to social/digital media, regularly suggest ideas, manage the planning, and comfortably execute campaigns on behalf of clients. 
  • Assist in the management of interns, when applicable. 
  • Monitor all campaigns, and report on results.
  • Build long-term relationships with media houses.
  • Easily navigate agency platforms such as Cision, TVEyes, Sprout Social, Sprinklr.

 

Fall PR Intern

We’re looking for a resourceful go-getter who enjoys fast-paced work in an agency environment and is eager to learn the ins and outs of public relations, media relations, social media management and content marketing.Our team members are expected to complete high-quality work, juggle multiple tasks, keep projects on track, and be accountable for results. The right candidate will be a motivated problem-solver who will thrive in a deadline-driven environment.

Responsibilities:

  • Writing for social media
  • Posting to social media platforms (Facebook, Instagram, LinkedIn, Twitter)
  • Creating Canva graphics
  • Brainstorming/Researching Ideas
  • Logging media clips
  • Assisting with video production and Facebook lives for clients
  • Building media contact lists
  • Uploading content to content management sites for clients
  • Assist with client events
  • Media Relations outreach
  • Attend internal meetings and potentially take notes for client meetings
  • Assist with office errands and organization
  • Assist with general project management and scheduling

What We Want:

  • Experience with writing/posting to social media sites and using Canva is preferred.
  • Experience with photography and/or video creation or production is a plus.
  • Creative problem-solver
  • Organized and able to prioritize work under pressure
  • Strong organizational and time management skills
  • You are resourceful.
  • You are humble.
  • You know what needs to be done because it just comes naturally.
  • You are accurate with an attention to detail.
  • You follow instructions.
  • You have a life outside of work that you love and nurture.
  • You love learning new things.
  • You ask questions when appropriate and know how to Google the simple things like your life depends on it!
  • You treat our clients and your team members with respect.
  • You are funny.
  • You are caring.
  • You are a good friend and co-worker.
  • You are creative and think of brilliant ideas in your sleep.
  • You are resourceful. It’s so important that we’re mentioning it again!

Rock Star Environment

We strive to create a fun, engaging atmosphere where high fives, chicken minis, and celebrations are commonplace. We lift one another up, honor achievements and reward hard work.

  1. Professional Enrichment

    Whether instructor-led, web-based or sharing during Fireside Friday, we are always learning more!

  2. Community Engagement

    We love the state of Arkansas. Our team enjoys outings to locally-owned businesses and pride ourselves on community involvement. In addition, employees are often offered free tickets to community events to get out and enjoy life with friends and family.

  3. Team Building

    Quarterly adventures for the team!

  4. Winter Recess

    We shut this place down at the holidays so we can all rest, relax and reinvigorate for the new year.

  5. Summer Fridays

    We get an early jump on the weekend every Friday during the summer.

  6. Volunteer Time Off (VTO)

    Along with your PTO, you also get VTO to use to support your favorite charity or organization.

Does this describe you?

To apply, please submit the following via email to careers@ghidotti.com

  1. Cover letter and PDF of your resume 
  2. References: 2-3 minimum
  3. Tell us how you heard about this position