5 Reasons Why Content Marketing Strategy Matters
Content Marketing Strategy Session

Trust us – we know it feels like we post about the importance of developing a content strategy every other day. I mean – it’s what we do! At Ghidotti, we love a good strategy. However, we wouldn’t stress how vital it is if we didn’t think content marketing can become the foundation of your company’s future success. We know it can take time and energy (and not to mention foresight!), but when you get it right, you will reap your reward. We’re already focused on how to create a content marketing strategy, but now it’s time to answer the big question: why? 

Content Strategy Solidifies Your Brand

With a clear content strategy, you will differentiate yourself from your competitors while also identifying your brand and its core values. This is not only important on an external-level when attracting new business opportunities, but is also vital when adding new members to your team. When a company’s content marketing reflects a clear personality, set of morals and aligned tone of voice, it brings home the bacon. 

Strategic Content Marketing Saves You Money

When strategically planned, your content marketing will be cost effective and far-reaching. Rather than throwing time and money at earned media only when opportunities arise, having a clear content strategy will help you create a calendar that combines coverage by media and influencers with paid media, owned media and shared media. Once you execute this strategy across different channels of outreach, your organic search (SEO) results will skyrocket.

Content Strategy Builds Lasting Client Relationships

A clear content strategy will help you build relationships with your clients, customers and other key audiences. With strategy comes reliability, and with reliability comes trust. Once that trust is secured, you’ll gain a network of local clients that will act as referrals. What company doesn’t want that? 


Content Marketing Consistency is Key

Having a clear strategy will bring consistency to your content marketing that your customers will learn to look forward to. Rather than a feed of hollow filler posts, your customers will benefit from a series of well-thought out content that can directly benefit the work they do. From this reliability, you’ll garner a following of customers and potential customers who are choosing to subscribe to your content and your brand. This network is your best friend. Because you offered them value, these ‘subscribers’ will share your content (virtually or by creating conversation) which will build momentum compared to your competitors. 

You’ll Find What You Need

A clear content strategy helps your company recognize missed opportunities. With each new piece of content and by analyzing metrics, you will learn something new about your customers and the value they see in working with you. You will learn what kinds of content marketing to hone in on as well as to avoid. Once you have all this information laid out on the table, you and your team can then come up with even more innovative ideas that deliver real results. 

Need help? Don’t worry – the Ghidotti Team is here! Check out our Disruption Sessions for more information on how we can help you come up with a content marketing strategy perfect for your business.

Mitchell Williams Law

Legal Content Marketing

We helped this growing mid-size law firm better position its attorneys as experts in key practice areas by delivering curated content.

Find out how.


Request Your Guide to Ghidotti!

We’d love to start a conversation with you about how we can create results for you. First step? Request your very own Guide to Ghidotti to learn more about our public relations and content marketing firm. This is a look inside our agency and will give you a good feel for who we are, what we do and how we partner with our clients to move the needle.


Are You the Next Rock Star on the Ghidotti Team?

The Ghidotti Team is overflowing with full-fledged rock stars. Sure – we’re looking for the best, brightest, most creative, most organized. You get the picture. But what we REALLY want is someone who we can laugh with, depend on, learn from and do great work together. Learn more about who we’re looking for and what you can expect.

In the Account Supervisor position, a staff member will be responsible for assisting and managing the public relations, content marketing, digital media, account services and/or creative/strategy for clients. This position requires fully developed specialty skills, a strong understanding of the industry landscape and an understanding of client priorities and objectives.
  • Serve as the account strategist/lead and oversee/play a clear leadership role on at least three clients.
  • Manage the implementation of work plans and ensure client deliverables are successfully met on deadline.
  • Play a leadership role in the sales process by identifying additional services to sell to existing clients and assisting with RFP responses, new business proposals, presentations, etc. with senior leadership or independently.
  • Display a strong understanding of and effectively communicate Ghidotti’s service offerings to existing clients.
  • Successfully supervise at least one junior staff member, including providing guidance on their professional growth.
  • Begin to play a role in the agency’s marketing efforts, guiding aspects of certain campaigns and/or helping to execute in their areas of expertise.

Account Services: 

  • Play a clear leadership role in the planning and execution of integrated marketing campaigns for clients.
  • Develop and write comprehensive strategic marketing plans for clients.
  • Handle vendor contracts and ensure proper billing.
  • Demonstrate a clear track record of successfully meeting deadlines and timelines.
  • Handle day-of logistics on behalf of clients, responding quickly and effectively.
  • Assist in providing leadership and professional development on client relations, helping team members improve their skills in managing conflict, presentations, sales, etc.

Client Strategy: 

  • Develop or oversee the visual content creation for client materials, including e-newsletters, website content, digital campaigns, marketing collateral, etc.
  • Oversee the development of marketing materials and branding campaigns.
  • Manage creative marketing campaigns on behalf of clients.
  • Demonstrate a clear track record of leading brainstorms, and providing and implementing creative ideas for proposals, presentations, etc.
  • Continually provide new and ‘fresh’ ideas for proposals, new business proposals and current clients’ marketing campaigns.

Apply for this open position by emailing Bethany Siems at bethany@ghidotti.com.

Experience in public relations, content marketing, digital media and influencer marketing is a must, but here is what we really want in a fellow Rock Star. Don’t let it scare ya – we just have high standards!

  • You anticipate every move of our clients and us.
  • You dream of ways to crack the Instagram gold mine in your sleep.
  • You are resourceful.
  • You are humble.
  • You know what needs to be done because it just comes naturally.
  • You are accurate. Every. Single. Time.
  • You take our vague guidance and get it done.
  • You are fast, yet error-free and awesome.
  • You care about every single, tiny, little detail.
  • You follow instructions.
  • You know you are extraawesome, and totally own that.
  • You meet deadlines even when you only have minutes to do it.
  • You can handle your own drama. Better yet, you don’t have any.
  • You have a life outside of work that you love and nurture.
  • You loathe micromanagers and don’t need one.
  • You love learning new things.
  • You sing karaoke and have “that song” when you really need to bring it.
  • You ask questions when appropriate. (Basically, you don’t ask us how to spell someone’s name because you know how to Google as if your life depends on it).
  • You treat our clients and your team members with respect.
  • You are funny.
  • You are caring.
  • You are a good friend and co-worker.
  • You are creative and think of winning marketing ideas in your sleep.
  • You love writing award entries. Like it’s your job!
  • You are resourceful. It’s so important that we’re mentioning it again.

Rock Star Environment

We strive to create a fun, engaging atmosphere where high fives, chicken minis, and celebrations are commonplace. We lift one another up, honor achievements and reward hard work.

  1. Professional Enrichment

    Whether instructor-led, web-based or sharing during Fireside Friday, we are always learning more!

  2. Community Engagement

    We love the state of Arkansas. Our team enjoys outings to locally-owned businesses and pride ourselves on community involvement. In addition, employees are often offered free tickets to community events to get out and enjoy life with friends and family.

  3. Team Building

    Quarterly adventures for the team!

  4. Winter Recess

    We shut this place down at the holidays so we can all rest, relax and reinvigorate for the new year.

  5. Summer Fridays

    We get an early jump on the weekend every Friday during the summer.

  6. Volunteer Time Off (VTO)

    Along with your PTO, you also get VTO to use to support your favorite charity or organization.

Does this describe you?

Apply for one of our open positions or just send us an email letting us know why you should be part of this Rock Star team. Email bethany@ghidotti.com.