At Ghidotti, we believe the best stories are the ones that bring people together. That’s why we’re thrilled to share that our team has been recognized with a 2025 Award of Excellence from the Public Relations Society of America (PRSA) for our work with the Rotary Club of Little Rock.
The recognition came in the Reputation and Brand Management category for Associations, Government and Nonprofit Organizations and celebrates our work on the yearlong “Power of Fun” campaign, a bold and joyful reimagining of Rotary engagement.
A Theme Rooted in Connection
The heart of the campaign began with Ghidotti CEO Natalie Ghidotti, who served as president of the Rotary Club of Little Rock during the 2023-24 Rotary year. Inspired by “The Power of Fun” by Catherine Price, Natalie introduced the theme to encourage more authentic connections among members, shifting the focus beyond routine meetings to shared experiences and real community.
As her agency team, we were excited to support the vision with a full range of strategic and creative services. From visuals and storytelling to social content, media outreach and event support, we helped bring “fun” into focus in a way that was thoughtful, consistent and connected.
Bringing Fun to the Forefront
Throughout the Rotary year, the theme came to life in colorful, intentional ways. We helped develop weekly video features that highlighted members’ personalities and passions outside of their professional lives. Our team also supported new events, meeting visuals, content for digital platforms and even a downtown mural that reminded everyone that Little Rock is, quite literally, big on fun.
While the tone was lighthearted, the impact was meaningful. Members connected in new ways, the community took notice and the campaign helped elevate the Rotary Club’s presence while staying true to its mission of service.
Proud Partners in Purpose
Receiving a national award for this work is an exciting moment for our team. It’s also a reflection of what can happen when creative storytelling, clear strategy and shared purpose come together.
We’re grateful to the Rotary Club of Little Rock for embracing the theme so fully, and especially proud of Natalie’s leadership in shaping a year of meaningful momentum.
Here’s to continued collaboration, a strong sense of community — and yes, to the power of fun.
