Ghidotti, a Little Rock-based public relations and content marketing agency, received the Public Relations Society of America’s prestigious Silver Anvil Award for exceptional work in strategic public relations. Ghidotti won in the distinguished award’s Integrated Communications category due to the overwhelming success of CHI St. Vincent’s “Heart of the Home” campaign, which promoted heart health education and preventative screenings to underserved communities in Central Arkansas. The Silver Anvil honors elite public relations professionals as the pinnacle award for outstanding performance addressing contemporary issues with exemplary professional skill, creativity and resourcefulness within the public relations industry.
“As the most coveted national award in our industry, it is an immense honor to be selected for a Silver Anvil,” President and CEO Natalie Ghidotti said. “We are grateful for the recognition of this campaign that allowed us to support CHI St. Vincent to improve health outcomes in Arkansas. This award is also a testament to our daily work as we strive to make a lasting, positive impact on our clients and community.”
Ghidotti developed the “Heart of the Home” campaign for CHI St. Vincent to promote the value of advanced detection and provide preventative care through the health system’s new low-cost Heart Smart Preventative Screening Program. The campaign also worked to advance CHI St. Vincent’s mission to prioritize heart health, facilitate blood pressure screenings and raise awareness of accessible resources for residents, focusing on underserved communities in Central Arkansas.
Ghidotti was presented with the Silver Anvil in a ceremony in New York City on June 8. This is the second Silver Anvil award for Ghidotti. The firm received a Silver Anvil in 2019 for its work on the “Build a Better Blue Campaign” for the Little Rock Police Department.
Awarded in 19 categories and various subcategories, the Silver Anvil Awards recognize extraordinary strategic public relations professionals who incorporate sound insights and analysis, planning, execution and evaluation to meet the highest performance standards in the profession.
Ghidotti, a Little Rock, Arkansas-based public relations and content marketing firm, is one of the leading PR agencies in the region with a deep bench of experience and unique brand of integrated marketing to help businesses achieve measurable, exceptional results. Ghidotti is the only Arkansas agency to serve as a member of the Public Relations Global Network, a network of top public relations firms servicing key markets around the world.