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While they often work toward the same goals, there are many differences between traditional and digital public relations. However, before you can understand these…

Even with a steady dose of blog posts, podcast episodes and social media updates, no content marketing strategy is complete without the addition of…

LITTLE ROCK, Ark. — Ghidotti, a Little Rock-based public relations and content marketing firm, took home 14 of 38 PRISM awards announced during the…

As countless groups and organizations have discovered in recent months, shifting from in-person to a remote event is no walk in the park. Pulling…

With a steady flow of dynamic new trends, technology and tactics, the world of marketing is ever-changing. In the not-too-distant past, digital marketing was…

Even before the COVID-19 pandemic led many to take a step back and reevaluate their priorities, leadership development has long been an area of…

From its origin as a trendy new way to promote a brand, content marketing has grown into a versatile and easily customizable strategy to…

The power of influence is not a new concept in marketing. From actors and athletes to musicians and models, businesses and organizations from industries…

From generating new business leads to raising brand awareness, effective public relations and marketing strategies can provide a significant boon to a company’s profits.…