LITTLE ROCK, Ark. — Natalie Ghidotti, founder and chief executive officer of Little Rock-based public relations and content marketing firm Ghidotti, was named the 2022 Secretary and Treasurer of the Public Relations Society of America’s (PRSA) Counselors Academy. The national peer group enables collaboration and the exchange of meaningful business counsel, best practices and industry trends among owners and leaders of PR agencies. 

“As a member of Counselors Academy, I’ve experienced firsthand the power of collaborating with my colleagues across North America and the business results those relationships create over time,” Ghidotti said. “I’m honored to give back to an organization that has helped my agency grow in so many ways, and I look forward to continuing to share lessons learned from this group with our clients and colleagues here in Arkansas and the South.”

Ghidotti has served at the national level of PRSA for many years – first as the chairman of the Independent Practitioners Academy, then as a three-member leadership team overseeing National PRSA’s Section Council and currently on the Counselors Academy Executive Committee. She is also a past president of PRSA’s Arkansas Chapter and recipient of the chapter’s Crystal Award, honoring members who have made significant contributions to the PR industry and PRSA. In addition to her work with the state and national PRSA organizations, Ghidotti is also a member of the Public Relations Global Network, a connected organization of 50 hand-selected public relations firms servicing key markets around the world. 

Counselors Academy is one of 14 Professional Interest Sections within PRSA that focus on a variety of areas of expertise and are offered exclusively to members. Sections provide specialized content and networking opportunities, as well as executive online communities, newsletters, training and in-person events. 

About Ghidotti

Ghidotti, headquartered in Little Rock, Ark., is a public relations and content marketing firm with a deep bench of experience and a unique brand of integrated marketing to help businesses achieve measurable, exceptional results. Ghidotti is the only Arkansas agency to serve as a member of the Public Relations Global Network, a network of top public relations firms servicing key markets around the world. Learn more at

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