Ghidotti, a Little Rock-based public relations and content marketing agency, has appointed Bethany Siems as Director of Strategy. Siems joined the agency in 2019 and most recently served as Account Supervisor for many of the agency’s professional services, nonprofit and corporate clients. In her new role, she will lead strategy development for clients, ensuring that every communication aligns with their core mission, moving them closer to achieving their goals.
“Bethany’s leadership, professionalism and all-around incredible nature have proven fundamental to not only our success since she joined the agency, but more importantly, the success of our clients,” said Ghidotti CEO Natalie Ghidotti. “She takes a very personal interest in every one of our clients, and it shows. We’re excited to have her leadership in this expanded role as we continue to develop successful communications strategies that drive real results for our clients.”
As Director of Strategy, Siems will lead strategic planning for clients, while also continuing to build the agency’s account services team.
Siems has more than 15 years of professional experience in public relations, content marketing, creative campaign management, promotions and events planning. Prior to joining the Ghidotti team, she worked in corporate marketing and agency client services. She is a member of the Public Relations Society of America and a volunteer with her alma mater, the University of Arkansas at Little Rock.
Ghidotti, a public relations and content marketing firm based in Little Rock, Ark., offers a deep bench of experience and unique brand of integrated marketing to help businesses achieve measurable, exceptional results. Ghidotti is the only Arkansas agency to serve as a member of the Public Relations Global Network, a network of top public relations firms servicing key markets around the world.