Ghidotti Named Among Top Women in PR by PRNews

LITTLE ROCK, Ark. — Natalie Ghidotti, President and CEO of Little Rock-based public relations and content marketing firm Ghidotti, was named one of the Top Women in PR by PRNews in its 2020 class of honorees. The prestigious award recognizes the accomplishments of the most influential women in the communications industry. 

“It’s truly humbling to be mentioned alongside such an incredible group of female leaders and public relations professionals,” said Ghidotti. “This award is a testament to the women in our industry that are making an impact through thoughtful, strategic communication, and I’m honored to be included.” 

Individuals named by PRNews as Top Women in PR cover the full spectrum of the industry, from internal communications and community relations to crisis management, media relations and beyond. This year’s honorees were recognized for their ability to think outside the box and create new programs that drive business results even in the midst of a global pandemic. 

Ghidotti was the only representative from Arkansas among the 89 women across the country named to the list. She founded her firm in 2007 as a sole practitioner. It has since grown to serve clients that span a wide range of industries, including retail, healthcare, professional services, nonprofits and more. 

Under the leadership of Ghidotti, the firm expanded its McDonald’s public relations business in 2020 to include serving owner-operators and co-ops in Arkansas, Louisiana, Tennessee and Mississippi. The firm was also recognized as a finalist in the 2020 PRNews Platinum PR Awards and earned 15 Prism Awards during the 2020 ARCom Arkansas Marketing and Communications Event. 

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Ghidotti serves on the board for The Rotary Club of Little Rock, Arkansas’ largest and oldest civic organization, and will serve as president of the club in 2022. She also serves on the Executive Committee for the Public Relations Society of America Counselors Academy, which provides networking and programming for small- to mid-size agency owners across the country. Ghidotti is Programming Chairman for the Arkansas Women’s Leadership Forum and serves as a Girl Scouts leader for her daughter’s Cadette Troop.

McDonald’s

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Are You the Next Rock Star on the Ghidotti Team?

The Ghidotti Team is overflowing with full-fledged rock stars. Sure – we’re looking for the best, brightest, most creative, most organized. You get the picture. But what we REALLY want is someone who we can laugh with, depend on, learn from and do great work together. Learn more about who we’re looking for and what you can expect.

Ghidotti is currently hiring an Assistant Account Executive! 

Assistant Account Executive Job Description: 

As an Assistant Account Executive, the staff member will assist the team in the execution of client activities and be exposed to all aspects of the basic services offered at the agency.

Main Responsibilities

  • Develop complete, accurate and effective lists using multiple information sources based on the agency’s resources. (Cision, online resources, etc.).
  • Write/prepare pitches, backgrounders, executive communications and various reports (as appropriate by service function) with supervision from the manager.
  • Effectively pitch and place stories for clients, with an emphasis on placement results (particularly local and regional media). (Digital-specific team members excluded).
  • Be adept at engaging in and creating content for digital media campaigns, including social media, paid campaigns (including early stages of copywriting), e-newsletters, etc.
  • Monitor for trends/marketing/story/lead opportunities that are client- or service-related. Keeping a consistent pulse on the industry trends within your client’s base.
  • Support special events such as media tours, receptions, luncheons, trade shows, grand openings, etc. 
  • Participate in group brainstorming sessions.
  • Continue advancing skills for InDesign, Photoshop and/or WordPress, as well as grasping overall design best practices (depending on position/department).
  • Continue advancing skills in agency platforms such as Cision, TVEyes, Sprout Social, Sprinklr.
  • Maintain relevant Google certifications for AdWords, GDN, Analytics or otherwise, adding at least one additional certification. (Digital team only)
  • Depending on the needs of the service area, responsibilities may extend beyond the items above as skill sets, client contracts and other extenuating circumstances dictate.

 

Rock Star Environment

We strive to create a fun, engaging atmosphere where high fives, chicken minis, and celebrations are commonplace. We lift one another up, honor achievements and reward hard work.

  1. Professional Enrichment

    Whether instructor-led, web-based or sharing during Fireside Friday, we are always learning more!

  2. Community Engagement

    We love the state of Arkansas. Our team enjoys outings to locally-owned businesses and pride ourselves on community involvement. In addition, employees are often offered free tickets to community events to get out and enjoy life with friends and family.

  3. Team Building

    Quarterly adventures for the team!

  4. Winter Recess

    We shut this place down at the holidays so we can all rest, relax and reinvigorate for the new year.

  5. Summer Fridays

    We get an early jump on the weekend every Friday during the summer.

  6. Volunteer Time Off (VTO)

    Along with your PTO, you also get VTO to use to support your favorite charity or organization.

Does this describe you?

To apply, please submit the following via email to careers@ghidotti.com

  1. Cover letter and PDF of your resume 
  2. References: 2-3 minimum
  3. Tell us how you heard about this position