Ghidotti Goes Global at PRGN 2020 Best Practice Awards

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Public Relations Global Network

2020 has proven challenging for brands globally, but it’s also provided an opportunity to tackle new challenges with innovative ideas. Many of those ideas were on display at this year’s Public Relations Global Network (PRGN) Best Practice Awards Gala. Ghidotti joined PRGN and its 53 leading public relations and marketing agency members around the world earlier this year and we’re proud to say our work showed well as one of the network’s newest members.

At the 2020 PRGN global virtual awards ceremony, Ghidotti earned high marks in two categories. Competing with some of the brightest minds in public relations around the world, our team earned a second place nod in social media communications and a third place showing in crisis communications management. 

Social Media Communications for Catholic High’s Giving Tuesday

Ghidotti earned a second place recognition for our Giving Tuesday social media campaign for Catholic High School. The campaign included a series of coordinated Facebook Live walking tours through the high school, featuring key students, educators and standout alumni. The live streams integrated with the school’s philanthropic email outreach and exceeded all expectations. 

The campaign raised $80,338 for Catholic High School, 61% above the desired goal of $50,000. The Facebook Live videos were a resounding success, attracting the most views of any videos posted to the school Facebook page in more than two years! The many supportive comments also made it clear that people LOVED seeing rare glimpses into the school hallways. Their outpouring of support also meant that hundreds of students had access to scholarships for the coming school year and the opportunity to be a part of a special brotherhood formed at one of Arkansas’ top high schools. 

Crisis Communications Management for McDonald’s

With no shortage of crisis in 2020, Ghidotti took third place among PRGN’s global agencies for our work managing crisis communications for approximately 413 McDonald’s restaurants and dozens of local owner-operators across Arkansas, Louisiana, Texas, Tennessee and Mississippi. With the onset of the COVID-19 pandemic, our team quickly put existing public relations campaigns for the year on hold and pivoted to focus on crisis communications across the region. Those efforts focused on thoughtful, helpful communications to ensure guests knew their local McDonald’s was still open for business, driving brand loyalty, celebrating our front line employees and mitigating potential negative news coverage.

If your team is looking for new ideas to help your business achieve measurable, exceptional results in the year ahead as well, be sure to contact Ghidotti to explore how our team can help.

Our Work

Our work reflects our focus on reputation, relationships and results. We are all about generating new leads, increasing guest counts and moving the needle for your business. We daydream about KPIs just like you.

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McDonald’s

Marketing / Communications

We help one of the world’s best brands increase sales and guest counts through reputation management and content marketing that successfully maximizes paid media efforts.
 

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Are You the Next Rock Star on the Ghidotti Team?

The Ghidotti Team is overflowing with full-fledged rock stars. Sure – we’re looking for the best, brightest, most creative, most organized. You get the picture. But what we REALLY want is someone who we can laugh with, depend on, learn from and do great work together. Learn more about who we’re looking for and what you can expect.

Ghidotti is currently hiring an Assistant Account Executive! 

Assistant Account Executive Job Description: 

As an Assistant Account Executive, the staff member will assist the team in the execution of client activities and be exposed to all aspects of the basic services offered at the agency.

Main Responsibilities

  • Develop complete, accurate and effective lists using multiple information sources based on the agency’s resources. (Cision, online resources, etc.).
  • Write/prepare pitches, backgrounders, executive communications and various reports (as appropriate by service function) with supervision from the manager.
  • Effectively pitch and place stories for clients, with an emphasis on placement results (particularly local and regional media). (Digital-specific team members excluded).
  • Be adept at engaging in and creating content for digital media campaigns, including social media, paid campaigns (including early stages of copywriting), e-newsletters, etc.
  • Monitor for trends/marketing/story/lead opportunities that are client- or service-related. Keeping a consistent pulse on the industry trends within your client’s base.
  • Support special events such as media tours, receptions, luncheons, trade shows, grand openings, etc. 
  • Participate in group brainstorming sessions.
  • Continue advancing skills for InDesign, Photoshop and/or WordPress, as well as grasping overall design best practices (depending on position/department).
  • Continue advancing skills in agency platforms such as Cision, TVEyes, Sprout Social, Sprinklr.
  • Maintain relevant Google certifications for AdWords, GDN, Analytics or otherwise, adding at least one additional certification. (Digital team only)
  • Depending on the needs of the service area, responsibilities may extend beyond the items above as skill sets, client contracts and other extenuating circumstances dictate.

 

Rock Star Environment

We strive to create a fun, engaging atmosphere where high fives, chicken minis, and celebrations are commonplace. We lift one another up, honor achievements and reward hard work.

  1. Professional Enrichment

    Whether instructor-led, web-based or sharing during Fireside Friday, we are always learning more!

  2. Community Engagement

    We love the state of Arkansas. Our team enjoys outings to locally-owned businesses and pride ourselves on community involvement. In addition, employees are often offered free tickets to community events to get out and enjoy life with friends and family.

  3. Team Building

    Quarterly adventures for the team!

  4. Winter Recess

    We shut this place down at the holidays so we can all rest, relax and reinvigorate for the new year.

  5. Summer Fridays

    We get an early jump on the weekend every Friday during the summer.

  6. Volunteer Time Off (VTO)

    Along with your PTO, you also get VTO to use to support your favorite charity or organization.

Does this describe you?

To apply, please submit the following via email to careers@ghidotti.com

  1. Cover letter and PDF of your resume 
  2. References: 2-3 minimum
  3. Tell us how you heard about this position