How to Build a Personal Brand with Dani Evans

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Even before she won Cycle 6 of America’s Next Top Model and embarked on a now 15-year modeling career, Dani Evans always knew her future was in the modeling industry. When she sat down for a discussion on the Ghidotti Podcast, she described seeing her first runway show at age 12 and how she instantly started working from that point to establish and build a personal brand. 

“I was completely enamored by the art of it all,” Evans said. “I really studied the culture of models back then and that was when I truly fell in love with and identified with wanting to become a model.” 

Born and raised in Little Rock, Evans believed her best chance to reach her dream was by getting outside of Arkansas and in front of agents in bigger markets such as Atlanta or New York City. After graduating from Little Rock Central High School, Evans got the opportunity she was looking for with America’s Next Top Model, but it wasn’t all sunshine and rainbows. 

“It was very stressful and there were moments where I was thinking what am I doing and what have I gotten myself into,” said Evans. “I knew if I left, they would portray me as the girl that left in the middle of the night and I didn’t want that. So, I stayed and ended up winning, which I never thought would happen going into it.” 

Growing a Personal Brand Takes Hard Work

To those on the outside looking in, winning America’s Next Top Model was seemingly Evans’ golden ticket to a long and successful career as a model. However, even with the boost in fame and recognition, the Little Rock native still had to do the hard work to grow a personal brand and earn new opportunities within the industry. 

“Winning opened the door for me to get to New York City, but it definitely didn’t launch my career like most people think,” she said. “There was still a lot of me having to prove myself because reality TV and the modeling industry are two polar opposite ends. It’s a story filled with resilience and a lot of teary nights.” 

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Through her resiliency, Evans has been able to chart her own path in the Big Apple, achieving success in print work, on the runway and in commercials. She’s been featured in ELLE and Cover Magazine, walked the runway during New York Fashion Week and appeared in commercials for Covergirl and Target. 

“I definitely have longevity and that’s something that I always said I wanted, even before I became a professional model,” Evans said. “I feel like it’s played out differently than what I wanted, but I’m now starting to gain agency over my own career as opposed to being told what I can and cannot do.” 

Taking Control and Defining Your Brand Identity

For Evans, a key component of defining her personal brand identity and taking control of her own career was the launch of her company Monrowe, a unisex line of ready-to-wear hats. Named after her jazz musician grandfather, the brims blend trends from Jazz Era styles with classic Western shapes and contemporary elements for a fresh interpretation of a past vibe. 

“I often say Monrowe is my love child,” said Evans. “I eventually want to expand into other niche home items, but most importantly I want Monrowe to just reflect me as an individual, what I feel like my authentic code is and what I love.” 

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While it may seem that Evans has reached the pinnacle of modeling with nothing left to prove, she claims she’s just getting started. With a new phase of her life on the horizon, Evans is pushing forward with the same priorities of building a personal brand and navigating her own journey. 

“There’s a large road ahead of me and I feel like I’m literally standing in the doorway to it,” she said. “Anytime you leave your safety net or your comfort zone, you feel a lot of uncertainty and you begin to question yourself, but I know in my spirit that I’m exactly where I’m supposed to be.” 

To hear more of Dani Evans’ story and learn from other leaders, thinkers and innovators from across the country, subscribe to The Ghidotti Podcast and stay tuned for more stories, strategies and new ideas to set your organization apart.  

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Are You the Next Rock Star on the Ghidotti Team?

The Ghidotti Team is overflowing with full-fledged rock stars. Sure – we’re looking for the best, brightest, most creative, most organized. You get the picture. But what we REALLY want is someone who we can laugh with, depend on, learn from and do great work together. Learn more about who we’re looking for and what you can expect.

Ghidotti is currently hiring an Assistant Account Executive! 

Assistant Account Executive Job Description: 

As an Assistant Account Executive, the staff member will assist the team in the execution of client activities and be exposed to all aspects of the basic services offered at the agency.

Main Responsibilities

  • Develop complete, accurate and effective lists using multiple information sources based on the agency’s resources. (Cision, online resources, etc.).
  • Write/prepare pitches, backgrounders, executive communications and various reports (as appropriate by service function) with supervision from the manager.
  • Effectively pitch and place stories for clients, with an emphasis on placement results (particularly local and regional media). (Digital-specific team members excluded).
  • Be adept at engaging in and creating content for digital media campaigns, including social media, paid campaigns (including early stages of copywriting), e-newsletters, etc.
  • Monitor for trends/marketing/story/lead opportunities that are client- or service-related. Keeping a consistent pulse on the industry trends within your client’s base.
  • Support special events such as media tours, receptions, luncheons, trade shows, grand openings, etc. 
  • Participate in group brainstorming sessions.
  • Continue advancing skills for InDesign, Photoshop and/or WordPress, as well as grasping overall design best practices (depending on position/department).
  • Continue advancing skills in agency platforms such as Cision, TVEyes, Sprout Social, Sprinklr.
  • Maintain relevant Google certifications for AdWords, GDN, Analytics or otherwise, adding at least one additional certification. (Digital team only)
  • Depending on the needs of the service area, responsibilities may extend beyond the items above as skill sets, client contracts and other extenuating circumstances dictate.

 

Rock Star Environment

We strive to create a fun, engaging atmosphere where high fives, chicken minis, and celebrations are commonplace. We lift one another up, honor achievements and reward hard work.

  1. Professional Enrichment

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  2. Community Engagement

    We love the state of Arkansas. Our team enjoys outings to locally-owned businesses and pride ourselves on community involvement. In addition, employees are often offered free tickets to community events to get out and enjoy life with friends and family.

  3. Team Building

    Quarterly adventures for the team!

  4. Winter Recess

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  6. Volunteer Time Off (VTO)

    Along with your PTO, you also get VTO to use to support your favorite charity or organization.

Does this describe you?

To apply, please submit the following via email to careers@ghidotti.com

  1. Cover letter and PDF of your resume 
  2. References: 2-3 minimum
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