How to Get Your Employees to Become Brand Advocates

When it comes to promoting your brand, the employees on your team can be your biggest advocates. They each have their own professional networks and as the face of your business, are a great source for sharing stories, news and other information about your internal workings. In turn, this leads to both increased brand awareness for your company and for your employees’ personal brands. The benefits for both sides are clear, but turning this practice into action can be difficult without a plan. Here are some tips to get your employees to become brand advocates for your business. 

Create a Clear Vision

For many people, social media is an escape from their everyday life. It’s an opportunity to connect with friends and family, participate in political discussions and share photos. Rarely does that include posting about their place of work unless they want to vent about a long day or a fun experience. This is where a clear vision comes into play. Encouraging (not forcing) team members to share or generate content about your brand on a weekly basis is an easy way to establish a plan that works for everyone. By suggesting one post a week, your brand will be seen by a whole new audience, while your employees won’t feel like their personal social media accounts are being taken over. 

Note, however, if employees are sharing content on their personal feeds, they need to disclose it, as the FTC requires. Simply saying, “Check out what we’re doing at work!” is enough and so are hashtags such as #work, #job, #career or something similar. 

Provide a Weekly Wrap-Up

In order to share content and become a brand advocate for your business, your employees have to be in the loop on what is happening. If you keep this information to yourself or only to a select group of people, nobody will know what they should be sharing. A weekly wrap-up is an easy yet still effective way to keep your entire team up-to-date on your business. Talk about any successes that your company achieved the prior week, such as a new client or an award you received. Share any upcoming news about your business like promotions or new hires. All of this is relevant information about your company that will increase brand awareness if shared by your employees, but only if you provide it to them. 

Make it Fun

Encouraging employees to share content about your company without forcing them is the key. Your employees work hard, and they don’t want to feel like they are being required to use their personal social media accounts during their free time. However, healthy competition can be a fun way to encourage participation. Maybe an extra hour for lunch or a gift card to the team member who generates the most engagement on their post. Or, perhaps a challenge between departments in your office to see which group can receive the highest number of likes and a prize for the winners. By making it fun with competitions or challenges, it will be much easier to encourage employees to become brand advocates. 

Provide Content to Share

Chances are some of your employees will struggle with how to craft or share a post to promote your brand. Generating content for a brand isn’t exactly the same as tweeting or posting on Facebook as an individual. Without prior experience, it won’t be surprising to see members of your team find this challenging. Sometimes it’s just best to provide them with the copy. You’ll still receive that increased brand recognition you seek, while they won’t feel overwhelmed with a task that is foreign to them. Don’t forget to include graphics or photos. These will generate more engagement from your employees’ followers and continue to reinforce your brand. When drafting copy for a co-worker’s personal social media account, continue to keep a casual and fun voice. Photos or posts of teamwork and client success are a nice change of pace on many timelines that are filled with political disagreements or relationship drama.

Content Marketing Strategy That Gets Results

Jump on a 1-hour Zoom call with two of our senior team members who will help you brainstorm cost-effective and efficient strategies for you to continue to sell, market and connect with your customers.

Schedule Now

But Still, Leave Room for Creativity

This may seem like a contradiction to what was just stated, but providing the content for your employees may not always be necessary. For those that have experience or are looking to get more involved in your content marketing efforts, allow them to craft some messages of their own. Every member of your team has their own voice, and allowing them to share their own content promoting your business will give your brand more personality. Having one person solely responsible for any and all content for your company can come off as repetitive and even boring. Who knows? By allowing team members to include their own personality in posts about your business, you may find out that someone from accounting is secretly a whiz at creating content. 

Practice Makes Perfect

Over time, the benefits of having your employees as brand advocates will become clear. The members of your team can position themselves as a thought leader and even build new professional connections, while your brand will gain exposure from new audiences that it otherwise may not have reached. Much like any other content marketing strategy, it’s also important to measure and assess results. After a few weeks of implementing this new plan, take a step back, determine what worked and make changes where necessary. 

Even at our agency, figuring out the best ways to share content is a process. Here at Ghidotti, we encourage our team members to share anything from blog posts to podcast episodes and everything in between. We all have our own unique backgrounds and areas of expertise, which allows our agency to tap into a wide range of professional networks when sharing content. With everyone doing their part as a brand advocate, we all get to share in the benefits it brings to our agency. For the practice of promoting a brand, teamwork makes the dream work.

Mitchell Williams Law

Legal Content Marketing

We helped this growing mid-size law firm better position its attorneys as experts in key practice areas by delivering curated content.
 

Find out how.

Close

Request Your Guide to Ghidotti!

We’d love to start a conversation with you about how we can create results for you. First step? Request your very own Guide to Ghidotti to learn more about our public relations and content marketing firm. This is a look inside our agency and will give you a good feel for who we are, what we do and how we partner with our clients to move the needle.


Close

Are You the Next Rock Star on the Ghidotti Team?

The Ghidotti Team is overflowing with full-fledged rock stars. Sure – we’re looking for the best, brightest, most creative, most organized. You get the picture. But what we REALLY want is someone who we can laugh with, depend on, learn from and do great work together. Learn more about who we’re looking for and what you can expect.

Ghidotti is currently hiring for three positions listed below – Account Executive, Account Supervisor and Media Relations Manager.

Account Executive Job Description: 

In the Account Executive position, emphasis is placed on growing independent work within the areas of project management, client relations, media relations, digital/marketing, and/or lead generation among other skills. You are the face to our clients and will play an integral role in daily communication and should be able to demonstrate tactical excellence. 

  • Write client and internal correspondence effectively and with limited supervision.
  • Successfully plan and execute client activities such as media tours, digital and social campaigns, business missions and/or other special events. 
  • Proactively identify blog content story ideas and work with the supervisor to develop. 
  • Develop relevant blogs, e-newsletters and website content effectively and with limited supervision. 
  • Successfully manage independently the execution of all client content calendars, which can include media relations pitch calendars, blogs, social content and paid media campaigns.
  • Exhibit competency and efficiency in drafting copy for client marketing materials and/or campaigns, such as website content, e-newsletters, collateral materials, paid media campaigns, etc. 
  • As it relates to social/digital media, regularly suggest ideas, manage the planning, and comfortably execute campaigns on behalf of clients. Efficiency with Canva, a plus!
  • Assist in the management of interns, when applicable. 
  • Be proficient in WordPress.
  • Easily navigate agency platforms such as Cision, TVEyes, Sprout Social, Sprinklr.
  • Depending on the needs of the service area, responsibilities may extend beyond the items above as skill sets, client contracts and other extenuating circumstances dictate.

Apply for this open position by emailing Bethany Siems at bethany@ghidotti.com.

 

Account Supervisor Job Description: 
In the Account Supervisor position, a staff member will be responsible for assisting and managing the public relations, content marketing, digital media, account services and/or creative/strategy for clients. This position requires fully developed specialty skills, a strong understanding of the industry landscape and an understanding of client priorities and objectives.
  • Serve as the account strategist/lead and oversee/play a clear leadership role on at least three clients.
  • Manage the implementation of work plans and ensure client deliverables are successfully met on deadline.
  • Play a leadership role in the sales process by identifying additional services to sell to existing clients and assisting with RFP responses, new business proposals, presentations, etc. with senior leadership or independently.
  • Display a strong understanding of and effectively communicate Ghidotti’s service offerings to existing clients.
  • Successfully supervise at least one junior staff member, including providing guidance on their professional growth.
  • Begin to play a role in the agency’s marketing efforts, guiding aspects of certain campaigns and/or helping to execute in their areas of expertise.

Account Services: 

  • Play a clear leadership role in the planning and execution of integrated marketing campaigns for clients.
  • Develop and write comprehensive strategic marketing plans for clients.
  • Handle vendor contracts and ensure proper billing.
  • Demonstrate a clear track record of successfully meeting deadlines and timelines.
  • Handle day-of logistics on behalf of clients, responding quickly and effectively.
  • Assist in providing leadership and professional development on client relations, helping team members improve their skills in managing conflict, presentations, sales, etc.

Client Strategy: 

  • Develop or oversee the visual content creation for client materials, including e-newsletters, website content, digital campaigns, marketing collateral, etc.
  • Oversee the development of marketing materials and branding campaigns.
  • Manage creative marketing campaigns on behalf of clients.
  • Demonstrate a clear track record of leading brainstorms, and providing and implementing creative ideas for proposals, presentations, etc.
  • Continually provide new and ‘fresh’ ideas for proposals, new business proposals and current clients’ marketing campaigns.

Apply for this open position by emailing Bethany Siems at bethany@ghidotti.com.

 

Media Relations Manager Job Description: 

In the Media Relations Manager position, a staff member will be responsible for assisting and managing the public relations, content marketing, digital media, account services and/or strategy for clients. This position requires fully developed specialty skills, a strong understanding of the public relations industry landscape and an understanding of client priorities and objectives. 

Main Responsibilities – General: 

  • Serve as the account strategist/lead and oversee/play a clear leadership role on media relations client accounts.
  • Display a strong understanding of and effectively communicate Ghidotti’s service offerings to existing clients. 
  • Successfully supervise at least one junior staff member, including providing guidance on their professional growth.

Main Responsibilities – Media Relations: 

  • Develop strategic media relations plans, direct management and outreach for client accounts with the supervision of Senior Leadership.
  • Perform with Senior Leadership to prepare a plan for strategic crisis communications.
  • Manage and facilitate the execution of media relations outreach for special events, programs and major initiatives.
  • Perform as spokesperson and coordinates official responses to media inquiries.
  • Conduct media training with clients in preparation for external media interviews. 
  • Support framing and development of main message points for better positioning prior to media interviews.
  • Prepare speeches, talking points and varied communications materials assisting client spokespersons.
  • Write pitches, backgrounders, press releases, key messages and blog posts.
  • Manage and monitor reporter hotline, client media relations calendar, metrics, media relations processes and press release approvals.
  • Propose ideas proactively for media pitches to stimulate media coverage.
  • Consistently pitch stories and secure strategic media placements assisting client reputation and business goals.
  • Manage and supervise media events along with initiatives defining company stories.
  • Identify proactive stories for trade, business as well as consumer media across multiple client industries.
  • Develop and maintain close media relations to improve press efforts.
  • Identify brands promoting opportunities and improve awareness of services and products.

Main Responsibilities – Client Strategy: 

  • Develop or oversee the visual content creation for client materials, including e-newsletters, website content, digital campaigns (webinar/live stream events), etc.
  • Demonstrate a clear track record of leading brainstorms and providing and implementing creative ideas for proposals, presentations, etc.
  • Continually provide new and ‘fresh’ ideas for new business proposals and current clients’ PR campaigns.

Apply for this open position by emailing Bethany Siems at bethany@ghidotti.com.

 

Rock Star Environment

We strive to create a fun, engaging atmosphere where high fives, chicken minis, and celebrations are commonplace. We lift one another up, honor achievements and reward hard work.

  1. Professional Enrichment

    Whether instructor-led, web-based or sharing during Fireside Friday, we are always learning more!

  2. Community Engagement

    We love the state of Arkansas. Our team enjoys outings to locally-owned businesses and pride ourselves on community involvement. In addition, employees are often offered free tickets to community events to get out and enjoy life with friends and family.

  3. Team Building

    Quarterly adventures for the team!

  4. Winter Recess

    We shut this place down at the holidays so we can all rest, relax and reinvigorate for the new year.

  5. Summer Fridays

    We get an early jump on the weekend every Friday during the summer.

  6. Volunteer Time Off (VTO)

    Along with your PTO, you also get VTO to use to support your favorite charity or organization.

Does this describe you?

Apply for one of our open positions or just send us an email letting us know why you should be part of this Rock Star team. Email bethany@ghidotti.com.