How to Structure a Creative Brainstorm into Organized Chaos

As Dunder Mifflin has shown us time and time again with its endless conference room meetings, nothing spurs creativity like a team brainstorm. However, the most effective creative brainstorm is one that is organized. You must have a plan in place to achieve maximum results, otherwise your discussion might as well be a happy hour. Whether it’s a virtual meeting or in-person discussion, here are some tips on how to structure a creative brainstorm into organized chaos. 

Stay on Track

The best way to keep everyone focused in a brainstorm is to set goals before starting. Think of it like you’re preparing for a day at Disney World. While you may have fun aimlessly running around the park to various attractions, you’re more likely to make the most of your time with an itinerary. Develop an outline for your discussion with a defined goal and give it to your team at least a day before the brainstorm. The extra time allows everyone to start mulling ideas and generate better results from the meeting. 

That’s not to say that you can’t still socialize and have conversations that don’t pertain to your outline. A brief chat on an unrelated topic here and there – like a funny TikTok video or the latest Netflix show you’re binge-watching – keeps everyone loose and reduces the pressure to come up with the perfect idea. Just be mindful of how often these conversations are happening. If you feel the team is lingering on an unrelated topic, jump in and refer to the outline to get the discussion back on track. 

Don’t Overdo It

We all know the feeling of sitting through a meeting that’s taking entirely too long. Attention is waning, we’re drifting off somewhere else and retaining any information that’s being shared is going to be a challenge. Those same pitfalls await if your brainstorm begins to stretch into two or more hours. It’s best to cap your discussion at 90 minutes to make the most of your time and ensure maximum participation. 

If your team is having its brainstorm in person, consider setting a timer if you’re worried the discussion may get away from you. For virtual meetings – something we’ve all had to navigate during the days of quarantines and social distancing – a time limit can be set on many platforms such as Zoom and Google Hangouts. Don’t fret if you feel that you didn’t develop enough ideas during the allotted time. You can always have a follow-up discussion with an individual or smaller group later.

Follow the Leader

Having a clear facilitator can go a long way toward keeping your brainstorm organized. Imagine the pandemonium of an auction without an auctioneer leading the way. There would be a barrage of prices thrown around the room with no clear identification of a leading bid. Just as an auctioneer ensures a smooth sale, a defined coordinator for your brainstorm will keep your team focused on the discussion. 

As long as they understand the outline, anyone on your team can serve as a facilitator during a brainstorm. Identifying a coordinator before starting the discussion ensures that at least one person remains focused on your goals and corrals any lingering irrelevant conversations. Keep in mind that while one person facilitates the discussion, another member of your team should be taking detailed notes. There’s nothing worse than wrapping up a productive meeting before realizing that you wrote none of your new ideas down. 

No Bad Ideas

When it comes to the concepts and solutions that are tossed out during a brainstorm, quantity is just as valuable as quality. Even if the initial idea doesn’t hit the nail on the head, it can spark a more in-depth discussion that ultimately leads to a concrete plan that accomplishes a goal. Ensure that everyone on your team feels comfortable to share their thoughts freely. Any idea that relates to your goals is always a valuable addition to your team brainstorm. 

Our team has adopted a “no bad ideas” mentality for all of our brainstorms. What started as a playful explanation for a less than stellar idea has since turned into a legitimate engine for thoughtful, engaging discussions. Sometimes the quietest person on the team has the best ideas—all they need is the encouragement to share those concepts with the group. 

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Get an Outside Perspective

After you’ve completed your brainstorm and come away with a whole list of exciting new ideas, it’s easy to want to start working immediately. Resist the urge and instead explain the solutions to someone who was not part of the discussion. Saying them out loud gives you another opportunity to process those ideas in real time, while the outside perspective could further improve the concept. 

This outside perspective could come from another member of your team. Maybe someone was on a business call or in a client meeting during the discussion but generates a new idea after hearing the results of the brainstorm. If your entire team was present for the initial discussion, consider going outside your organization to a trusted friend or mentor. Along with the true outside perspective, those unaffiliated with your team often bring a completely different point of view that could produce a solution that you had not yet considered. 

In addition to the cultivation of creative ideas, a brainstorm can also be effective in establishing similar plans for your business strategy, particularly as the COVID-19 pandemic has forced us all to find new ways of solving business problems. If you’re having trouble developing your plan, we have the solution in the form of a disruption session or co-creation workshop that puts you front and center with a group of experienced marketers to develop real solutions for customer challenges. 



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Are You the Next Rock Star on the Ghidotti Team?

The Ghidotti Team is overflowing with full-fledged rock stars. Sure – we’re looking for the best, brightest, most creative, most organized. You get the picture. But what we REALLY want is someone who we can laugh with, depend on, learn from and do great work together. Learn more about who we’re looking for and what you can expect.

Ghidotti is currently hiring a Media Relations Specialist and Fall PR Intern! 

Media Relations Specialist

The media relations specialist should possess superb project management and organizational skills, as well as excellent communication and interpersonal skills with the ability to multitask in a fast-paced environment.

To ensure success, media relations specialists should demonstrate fantastic time management, great creativity with a keen interest in creating and implementing cost-efficient and effective media campaigns, as well as effectively analyze the impact of campaigns on the company’s bottom line.

By assisting the team in the execution of client activities and learning the basics of services offered across all areas of the agency, the media relations specialist will play a crucial role in supporting client service teams. 

Main Responsibilities

  • Write client and internal correspondence effectively and with limited supervision.
  • Develop content for broadcast, print and online distribution channels to include press releases, media advisories, blogs, e-newsletters and website content with limited supervision.
  • Negotiate with media channels to close competitive deals.
  • Serve as the agency’s media liaison and formal spokesperson, and effectively place client messages and spokespeople in target media outlets.
  • Scan the media marketplace to keep up-to-date on the latest media trends.
  • Successfully plan and execute client activities such as media tours, digital and social campaigns, business missions and/or other special events. 
  • Proactively identify story ideas and work with the supervisor to develop.
  • Successfully manage independently the execution of all client content calendars, which can include media relations pitch calendars, blogs, social content and paid media campaigns.
  • Exhibit competency and efficiency in drafting copy for client marketing materials and/or campaigns, such as website content, e-newsletters, collateral materials, paid media campaigns, etc. 
  • As it relates to social/digital media, regularly suggest ideas, manage the planning, and comfortably execute campaigns on behalf of clients. 
  • Assist in the management of interns, when applicable. 
  • Monitor all campaigns, and report on results.
  • Build long-term relationships with media houses.
  • Easily navigate agency platforms such as Cision, TVEyes, Sprout Social, Sprinklr.


Fall PR Intern

We’re looking for a resourceful go-getter who enjoys fast-paced work in an agency environment and is eager to learn the ins and outs of public relations, media relations, social media management and content marketing.Our team members are expected to complete high-quality work, juggle multiple tasks, keep projects on track, and be accountable for results. The right candidate will be a motivated problem-solver who will thrive in a deadline-driven environment.


  • Writing for social media
  • Posting to social media platforms (Facebook, Instagram, LinkedIn, Twitter)
  • Creating Canva graphics
  • Brainstorming/Researching Ideas
  • Logging media clips
  • Assisting with video production and Facebook lives for clients
  • Building media contact lists
  • Uploading content to content management sites for clients
  • Assist with client events
  • Media Relations outreach
  • Attend internal meetings and potentially take notes for client meetings
  • Assist with office errands and organization
  • Assist with general project management and scheduling

What We Want:

  • Experience with writing/posting to social media sites and using Canva is preferred.
  • Experience with photography and/or video creation or production is a plus.
  • Creative problem-solver
  • Organized and able to prioritize work under pressure
  • Strong organizational and time management skills
  • You are resourceful.
  • You are humble.
  • You know what needs to be done because it just comes naturally.
  • You are accurate with an attention to detail.
  • You follow instructions.
  • You have a life outside of work that you love and nurture.
  • You love learning new things.
  • You ask questions when appropriate and know how to Google the simple things like your life depends on it!
  • You treat our clients and your team members with respect.
  • You are funny.
  • You are caring.
  • You are a good friend and co-worker.
  • You are creative and think of brilliant ideas in your sleep.
  • You are resourceful. It’s so important that we’re mentioning it again!

Rock Star Environment

We strive to create a fun, engaging atmosphere where high fives, chicken minis, and celebrations are commonplace. We lift one another up, honor achievements and reward hard work.

  1. Professional Enrichment

    Whether instructor-led, web-based or sharing during Fireside Friday, we are always learning more!

  2. Community Engagement

    We love the state of Arkansas. Our team enjoys outings to locally-owned businesses and pride ourselves on community involvement. In addition, employees are often offered free tickets to community events to get out and enjoy life with friends and family.

  3. Team Building

    Quarterly adventures for the team!

  4. Winter Recess

    We shut this place down at the holidays so we can all rest, relax and reinvigorate for the new year.

  5. Summer Fridays

    We get an early jump on the weekend every Friday during the summer.

  6. Volunteer Time Off (VTO)

    Along with your PTO, you also get VTO to use to support your favorite charity or organization.

Does this describe you?

To apply, please submit the following via email to

  1. Cover letter and PDF of your resume 
  2. References: 2-3 minimum
  3. Tell us how you heard about this position