Marketing is a valuable tool for the development and success of any business. Brand awareness, lead generation and thought leadership are just a few of the potential benefits and while larger corporations will inevitably have larger budgets, marketing shouldn’t be ignored by small businesses. 

Ghidotti President and CEO Natalie Ghidotti shared some tips about the importance of developing and maintaining a marketing strategy to grow your business in Arkansas Business Publishing Group’s Venture magazine, a guide to small business and entrepreneurship in Arkansas. 

Read the article, “Why Marketing Matters” here