Catholic High School and How To Host a Virtual Event

How can we
help you thrive?

Do you value collaborative, creative, forward-thinking communication?

 

We’d love to hear from you.

CHS Live Stream

As countless groups and organizations have discovered in recent months, shifting from in-person to a remote event is no walk in the park. Pulling together a fully virtual or hybrid event that allows some in-person attendance requires a thoughtful, integrated strategy. Read more about how Catholic High School made the pivot to a virtual event during the height of the pandemic in 2020.


Timid truly fails to describe anything in 2020. Instead, it proved to be a year of pivots, painful decisions, tough calls and the occasional leap of faith. For well established organizations with strong traditions and tried-and-true annual events, many of which they depend upon for fundraising, 2020 posed significant operational challenges. At the same time, 2020 quickly became a year for innovation, experimentation, new ideas and discovering new skills.

Catholic High School for Boys found all the above to be true when it came time to plan for its 25th Annual Alumni Dinner. School leadership knew that crowded dinner tables for 600+ alumni for the annual homecoming and awards celebration were out of the question during a pandemic. Instead, they turned to Ghidotti to learn how to host a virtual event that stands out and celebrates their proud traditions in a way that would make both their Rocket alumni and current students proud.

Remote Event Planning

The first tip to remote event planning, particularly when you’re pivoting from a well established in-person event to a virtual event, is to realize that it still takes a lot of work. Maybe you don’t need to worry about catering, but you still need to make sure you engage with your key audiences just as well as if you had the opportunity to sit down beside them. You also need to identify what pieces of the traditional event make sense to carry over and which need to go on hold until another time.

In the case of Catholic High School for Boys, the annual Alumni Dinner was far more than a dinner. In addition to bringing alumni back together inside the school, the school wanted to celebrate three key annual awards: two Honorary Alumna awards and an Alumnus of the Year award. The event includes an annual “State of the School” address from Principal Steve Straessle. Knowing they wanted to keep those key experiences, we were able to build out a run of show for a virtual event and use that as our remote event planning guide.

Pulling All The Pieces Together

Once we knew what would be included, it was time to pull it all together. In order to give the sense of returning back to walk the halls of Catholic High, Alumni Director Steve Aday from the class of ‘02 recorded a point-of-view video walking up to the school at night and exploring the halls briefly before walking to the gymnasium where the dinner typically would have been held.

For the awards, just announcing people’s names is nice, but lacks the desired impact of seeing them there in person. At the same time, it’s hard to surprise someone if you need to specifically invite them to a socially distanced virtual event setting without explanation. Instead, the team at Catholic High recorded video as Father Fred surprised staff and teachers in their classrooms as he presented them with the awards. The result was genuine moments that we would be able to share with the alumni audience.

With all of the pre-recorded videos in place along with some dedicated graphic cards, we were able to begin prepping for our live broadcast that would be timed to align with what would have been the traditional alumni dinner event. In that same sense, email invitations with links to view the live virtual event were sent to alumni.

How to Host a Virtual Event

With all the pieces in place, we gathered at Catholic High early to set up for the event. We had arranged site visits ahead of time to solve any logistical issues, like ethernet port access for the strongest internet speeds, lighting and space limitations. Even if you’re familiar with hosting a virtual event, it’s important to set up early to ensure you have plenty of time to solve any unexpected issues.

Integrated Approach

We use public relations, content marketing, influencer marketing and more to improve reputations, relationships and results.

Let us show you how.

In order to create the most dynamic virtual event experience possible, Ghidotti built a setup that consisted of five independent video sources routed through a dedicated live switching device so we could easily transition from one to the other:

  • One high quality main camera for the main speakers
  • One wide-angle camera to give a sense of space and support speaker transitions
  • Several still slides for transitions, branding and key information
  • Four recorded video clips uploaded to our live streaming service to play during the live event
  • One dedicated computer to stream a much longer video highlighting the experience of Catholic High’s class of 2020

To ensure the highest quality experience too, we provided multiple lights, including a dedicated backlight for our live speakers. We also routed a professional microphone that could isolate the main speaker’s voice while minimizing echo in the large, empty gymnasium. Then, with everyone there early, we walked our key people through the run of show so they knew where to go, when to speak, when a recorded video was playing, etc.

Finally, the Ghidotti team used dedicated software to live stream the event to multiple video platforms. In the case of Catholic High School for Boys, that meant Facebook Live and YouTube, allowing as many viewers as possible to participate. Setting up those events and advertising them early also meant that alumni, families and current students could register to be notified once the live event began.

In the end, Catholic High’s virtual alumni event reached more than 2,400 people and earned waves of kudos from alumni and current students alike for keeping the school’s traditions alive in high style. We were able to raise a total of $39,309!

If you haven’t already, be sure to watch the full event above to see the final product and feel free to contact Ghidotti for ideas on how to pivot your next in-person gathering to a virtual event that you’ll be proud to share for years to come.

Mitchell Williams Law

Legal Content Marketing

We helped this growing mid-size law firm better position its attorneys as experts in key practice areas by delivering curated content.
 

Find out how.

Close

Request Your Guide to Ghidotti!

We’d love to start a conversation with you about how we can create results for you. First step? Request your very own Guide to Ghidotti to learn more about our public relations and content marketing firm. This is a look inside our agency and will give you a good feel for who we are, what we do and how we partner with our clients to move the needle.


Close

Are You the Next Rock Star on the Ghidotti Team?

The Ghidotti Team is overflowing with full-fledged rock stars. Sure – we’re looking for the best, brightest, most creative, most organized. You get the picture. But what we REALLY want is someone who we can laugh with, depend on, learn from and do great work together. Learn more about who we’re looking for and what you can expect.

Ghidotti is currently hiring a Media Relations Specialist and Fall PR Intern! 

Media Relations Specialist

The media relations specialist should possess superb project management and organizational skills, as well as excellent communication and interpersonal skills with the ability to multitask in a fast-paced environment.

To ensure success, media relations specialists should demonstrate fantastic time management, great creativity with a keen interest in creating and implementing cost-efficient and effective media campaigns, as well as effectively analyze the impact of campaigns on the company’s bottom line.

By assisting the team in the execution of client activities and learning the basics of services offered across all areas of the agency, the media relations specialist will play a crucial role in supporting client service teams. 

Main Responsibilities

  • Write client and internal correspondence effectively and with limited supervision.
  • Develop content for broadcast, print and online distribution channels to include press releases, media advisories, blogs, e-newsletters and website content with limited supervision.
  • Negotiate with media channels to close competitive deals.
  • Serve as the agency’s media liaison and formal spokesperson, and effectively place client messages and spokespeople in target media outlets.
  • Scan the media marketplace to keep up-to-date on the latest media trends.
  • Successfully plan and execute client activities such as media tours, digital and social campaigns, business missions and/or other special events. 
  • Proactively identify story ideas and work with the supervisor to develop.
  • Successfully manage independently the execution of all client content calendars, which can include media relations pitch calendars, blogs, social content and paid media campaigns.
  • Exhibit competency and efficiency in drafting copy for client marketing materials and/or campaigns, such as website content, e-newsletters, collateral materials, paid media campaigns, etc. 
  • As it relates to social/digital media, regularly suggest ideas, manage the planning, and comfortably execute campaigns on behalf of clients. 
  • Assist in the management of interns, when applicable. 
  • Monitor all campaigns, and report on results.
  • Build long-term relationships with media houses.
  • Easily navigate agency platforms such as Cision, TVEyes, Sprout Social, Sprinklr.

 

Fall PR Intern

We’re looking for a resourceful go-getter who enjoys fast-paced work in an agency environment and is eager to learn the ins and outs of public relations, media relations, social media management and content marketing.Our team members are expected to complete high-quality work, juggle multiple tasks, keep projects on track, and be accountable for results. The right candidate will be a motivated problem-solver who will thrive in a deadline-driven environment.

Responsibilities:

  • Writing for social media
  • Posting to social media platforms (Facebook, Instagram, LinkedIn, Twitter)
  • Creating Canva graphics
  • Brainstorming/Researching Ideas
  • Logging media clips
  • Assisting with video production and Facebook lives for clients
  • Building media contact lists
  • Uploading content to content management sites for clients
  • Assist with client events
  • Media Relations outreach
  • Attend internal meetings and potentially take notes for client meetings
  • Assist with office errands and organization
  • Assist with general project management and scheduling

What We Want:

  • Experience with writing/posting to social media sites and using Canva is preferred.
  • Experience with photography and/or video creation or production is a plus.
  • Creative problem-solver
  • Organized and able to prioritize work under pressure
  • Strong organizational and time management skills
  • You are resourceful.
  • You are humble.
  • You know what needs to be done because it just comes naturally.
  • You are accurate with an attention to detail.
  • You follow instructions.
  • You have a life outside of work that you love and nurture.
  • You love learning new things.
  • You ask questions when appropriate and know how to Google the simple things like your life depends on it!
  • You treat our clients and your team members with respect.
  • You are funny.
  • You are caring.
  • You are a good friend and co-worker.
  • You are creative and think of brilliant ideas in your sleep.
  • You are resourceful. It’s so important that we’re mentioning it again!

Rock Star Environment

We strive to create a fun, engaging atmosphere where high fives, chicken minis, and celebrations are commonplace. We lift one another up, honor achievements and reward hard work.

  1. Professional Enrichment

    Whether instructor-led, web-based or sharing during Fireside Friday, we are always learning more!

  2. Community Engagement

    We love the state of Arkansas. Our team enjoys outings to locally-owned businesses and pride ourselves on community involvement. In addition, employees are often offered free tickets to community events to get out and enjoy life with friends and family.

  3. Team Building

    Quarterly adventures for the team!

  4. Winter Recess

    We shut this place down at the holidays so we can all rest, relax and reinvigorate for the new year.

  5. Summer Fridays

    We get an early jump on the weekend every Friday during the summer.

  6. Volunteer Time Off (VTO)

    Along with your PTO, you also get VTO to use to support your favorite charity or organization.

Does this describe you?

To apply, please submit the following via email to careers@ghidotti.com

  1. Cover letter and PDF of your resume 
  2. References: 2-3 minimum
  3. Tell us how you heard about this position