Creating Graphics and Videos to Share on Social Media

When it comes to your company’s social media presence, it can be easy to focus exclusively on the copy. With priorities placed on the right keywords, trending hashtags and proper word length, imagery often becomes a simple stock photo. However, according to a study by Social Media Today, stock photography posts only drive 12 percent of engagement, while content with original graphics drives 40 percent of engagement and videos drive 23 percent of engagement. And reaping the benefits of visual marketing has never been easier to do in-house. Here are some tools to create graphics and videos for all of your company’s social media platforms


Unless you or someone at your business has a background in graphic design, navigating applications such as Adobe Photoshop and Illustrator can be a daunting task. Canva provides an easy-to-use alternative for those with more novice design skills (It can be easily bookmarked on your browser). With a library of pre-sized templates as well as user control over the design process, Canva gives your firm everything it needs to create your own social media graphics. 

The program works in a simple, step-by-step process. After your firm selects a template, you can then proceed to add your own brand elements to the design with various images, illustrations and text. In a matter of minutes, you have a branded graphic that will generate more awareness and engagement for your company. For those with more experience, Canva also allows users to start from scratch with a blank canvas for a truly unique design.  

Ready to launch an influencer based marketing strategy?

Our team of strategists create a customized plan to partner your company with the right influencers to expose your brand's message with your target audience in a new way.


While graphics are seemingly more easily and quickly created, the value of video on social media can’t be overstated. On average, videos on Facebook receive 135 percent more organic reach than photos. However, making a video for your company’s social media channels doesn’t mean just taking out your phone and hitting the record button for a few minutes. It takes professional sound and recording equipment, proper lighting and a whole lot of planning. Or, you could simply use Lumen5

Lumen5 works by taking valuable content that your company has written such as blog posts and journal articles and transforming it into a video to share on social media. After you drop a link to your content or enter your own text, the application uses Natural Language Processing algorithms to make a video storyboard. Your firm can then add photos, icons or music from a diverse built-in library or by uploading your own. 


Even with a number of user-friendly programs available, sometimes it just requires a professional touch to get the right graphic or video. But while programs like Canva and Lumen5 can be accessed for free or with a small monthly fee, hiring a graphic designer or videographer can get pricey, even on a freelance basis. Upwork connects your firm to a vast network of talented professionals that can be hired at a more reasonable price. 

Designed like a virtual temp agency, Upwork’s talent marketplace includes motion graphics designers, mobile designers, video producers and creative directors. After your firm describes the project, Upwork provides a shortlist of the most qualified prospects with detailed profiles, portfolios, clients reviews and ratings so you can make the perfect choice for your needs. With invoices managed directly through the program as well, you only pay for the work you authorize. 


If you want more movement than a standard graphic but not the length of a video, there’s always the option to meet in the middle with a GIF. Reigning like Mike Tyson in his prime, GIPHY is the undisputed king of GIF supply. With a simple search, your firm can instantly tap into thousands of GIFs related to categories such as reactions, entertainment and greetings that can be included on various social posts or story updates. 

Since many GIFs are designed to make people laugh or smile, GIPHY also includes a GIF Maker tool which would allow your firm to create something more suited to your social media presence. These can easily be designed from photos, videos or a combination of the two, and then downloaded to be shared with your target audience. Along with its other apps for asset creation, the entire GIF-making process is free through GIPHY. 

While they are more tailored to beginners than some programs, becoming a pro at tools such as Canva and Lumen5 still takes time and practice. Just as nobody learns how to ride a bike without picking up a few bumps and bruises along the way, your company will almost inevitably have some hiccups when it comes to creating graphics and videos for social media. If you’re interested in learning more about the value of graphics and videos in your social media presence, let’s have a chat about how we can create a more visual presence to drive real results for your business. 

Mitchell Williams Law

Legal Content Marketing

We helped this growing mid-size law firm better position its attorneys as experts in key practice areas by delivering curated content.

Find out how.


Request Your Guide to Ghidotti!

We’d love to start a conversation with you about how we can create results for you. First step? Request your very own Guide to Ghidotti to learn more about our public relations and content marketing firm. This is a look inside our agency and will give you a good feel for who we are, what we do and how we partner with our clients to move the needle.


Are You the Next Rock Star on the Ghidotti Team?

The Ghidotti Team is overflowing with full-fledged rock stars. Sure – we’re looking for the best, brightest, most creative, most organized. You get the picture. But what we REALLY want is someone who we can laugh with, depend on, learn from and do great work together. Learn more about who we’re looking for and what you can expect.

Ghidotti is currently hiring an Assistant Account Executive! 

Assistant Account Executive Job Description: 

As an Assistant Account Executive, the staff member will assist the team in the execution of client activities and be exposed to all aspects of the basic services offered at the agency.

Main Responsibilities

  • Develop complete, accurate and effective lists using multiple information sources based on the agency’s resources. (Cision, online resources, etc.).
  • Write/prepare pitches, backgrounders, executive communications and various reports (as appropriate by service function) with supervision from the manager.
  • Effectively pitch and place stories for clients, with an emphasis on placement results (particularly local and regional media). (Digital-specific team members excluded).
  • Be adept at engaging in and creating content for digital media campaigns, including social media, paid campaigns (including early stages of copywriting), e-newsletters, etc.
  • Monitor for trends/marketing/story/lead opportunities that are client- or service-related. Keeping a consistent pulse on the industry trends within your client’s base.
  • Support special events such as media tours, receptions, luncheons, trade shows, grand openings, etc. 
  • Participate in group brainstorming sessions.
  • Continue advancing skills for InDesign, Photoshop and/or WordPress, as well as grasping overall design best practices (depending on position/department).
  • Continue advancing skills in agency platforms such as Cision, TVEyes, Sprout Social, Sprinklr.
  • Maintain relevant Google certifications for AdWords, GDN, Analytics or otherwise, adding at least one additional certification. (Digital team only)
  • Depending on the needs of the service area, responsibilities may extend beyond the items above as skill sets, client contracts and other extenuating circumstances dictate.


Rock Star Environment

We strive to create a fun, engaging atmosphere where high fives, chicken minis, and celebrations are commonplace. We lift one another up, honor achievements and reward hard work.

  1. Professional Enrichment

    Whether instructor-led, web-based or sharing during Fireside Friday, we are always learning more!

  2. Community Engagement

    We love the state of Arkansas. Our team enjoys outings to locally-owned businesses and pride ourselves on community involvement. In addition, employees are often offered free tickets to community events to get out and enjoy life with friends and family.

  3. Team Building

    Quarterly adventures for the team!

  4. Winter Recess

    We shut this place down at the holidays so we can all rest, relax and reinvigorate for the new year.

  5. Summer Fridays

    We get an early jump on the weekend every Friday during the summer.

  6. Volunteer Time Off (VTO)

    Along with your PTO, you also get VTO to use to support your favorite charity or organization.

Does this describe you?

To apply, please submit the following via email to

  1. Cover letter and PDF of your resume 
  2. References: 2-3 minimum
  3. Tell us how you heard about this position