Ghidotti Named Secretary and Treasurer of PRSA’s Counselors Academy

LITTLE ROCK, Ark. — Natalie Ghidotti, founder and chief executive officer of Little Rock-based public relations and content marketing firm Ghidotti, was named the 2022 Secretary and Treasurer of the Public Relations Society of America’s (PRSA) Counselors Academy. The national peer group enables collaboration and the exchange of meaningful business counsel, best practices and industry trends among owners and leaders of PR agencies. 

“As a member of Counselors Academy, I’ve experienced firsthand the power of collaborating with my colleagues across North America and the business results those relationships create over time,” Ghidotti said. “I’m honored to give back to an organization that has helped my agency grow in so many ways, and I look forward to continuing to share lessons learned from this group with our clients and colleagues here in Arkansas and the South.”

Ghidotti has served at the national level of PRSA for many years – first as the chairman of the Independent Practitioners Academy, then as a three-member leadership team overseeing National PRSA’s Section Council and currently on the Counselors Academy Executive Committee. She is also a past president of PRSA’s Arkansas Chapter and recipient of the chapter’s Crystal Award, honoring members who have made significant contributions to the PR industry and PRSA. In addition to her work with the state and national PRSA organizations, Ghidotti is also a member of the Public Relations Global Network, a connected organization of 50 hand-selected public relations firms servicing key markets around the world. 

Counselors Academy is one of 14 Professional Interest Sections within PRSA that focus on a variety of areas of expertise and are offered exclusively to members. Sections provide specialized content and networking opportunities, as well as executive online communities, newsletters, training and in-person events. 

About Ghidotti

Ghidotti, headquartered in Little Rock, Ark., is a public relations and content marketing firm with a deep bench of experience and a unique brand of integrated marketing to help businesses achieve measurable, exceptional results. Ghidotti is the only Arkansas agency to serve as a member of the Public Relations Global Network, a network of top public relations firms servicing key markets around the world. Learn more at


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Are You the Next Rock Star on the Ghidotti Team?

The Ghidotti Team is overflowing with full-fledged rock stars. Sure – we’re looking for the best, brightest, most creative, most organized. You get the picture. But what we REALLY want is someone who we can laugh with, depend on, learn from and do great work together. Learn more about who we’re looking for and what you can expect.

Ghidotti is currently hiring an Assistant Account Executive! 

Assistant Account Executive Job Description: 

As an Assistant Account Executive, the staff member will assist the team in the execution of client activities and be exposed to all aspects of the basic services offered at the agency.

Main Responsibilities

  • Develop complete, accurate and effective lists using multiple information sources based on the agency’s resources. (Cision, online resources, etc.).
  • Write/prepare pitches, backgrounders, executive communications and various reports (as appropriate by service function) with supervision from the manager.
  • Effectively pitch and place stories for clients, with an emphasis on placement results (particularly local and regional media). (Digital-specific team members excluded).
  • Be adept at engaging in and creating content for digital media campaigns, including social media, paid campaigns (including early stages of copywriting), e-newsletters, etc.
  • Monitor for trends/marketing/story/lead opportunities that are client- or service-related. Keeping a consistent pulse on the industry trends within your client’s base.
  • Support special events such as media tours, receptions, luncheons, trade shows, grand openings, etc. 
  • Participate in group brainstorming sessions.
  • Continue advancing skills for InDesign, Photoshop and/or WordPress, as well as grasping overall design best practices (depending on position/department).
  • Continue advancing skills in agency platforms such as Cision, TVEyes, Sprout Social, Sprinklr.
  • Maintain relevant Google certifications for AdWords, GDN, Analytics or otherwise, adding at least one additional certification. (Digital team only)
  • Depending on the needs of the service area, responsibilities may extend beyond the items above as skill sets, client contracts and other extenuating circumstances dictate.


Rock Star Environment

We strive to create a fun, engaging atmosphere where high fives, chicken minis, and celebrations are commonplace. We lift one another up, honor achievements and reward hard work.

  1. Professional Enrichment

    Whether instructor-led, web-based or sharing during Fireside Friday, we are always learning more!

  2. Community Engagement

    We love the state of Arkansas. Our team enjoys outings to locally-owned businesses and pride ourselves on community involvement. In addition, employees are often offered free tickets to community events to get out and enjoy life with friends and family.

  3. Team Building

    Quarterly adventures for the team!

  4. Winter Recess

    We shut this place down at the holidays so we can all rest, relax and reinvigorate for the new year.

  5. Summer Fridays

    We get an early jump on the weekend every Friday during the summer.

  6. Volunteer Time Off (VTO)

    Along with your PTO, you also get VTO to use to support your favorite charity or organization.

Does this describe you?

To apply, please submit the following via email to

  1. Cover letter and PDF of your resume 
  2. References: 2-3 minimum
  3. Tell us how you heard about this position