Guide to Making Your Next Live Stream a Success

These days live video is a popular means of communicating to an audience. The beauty of this method of connecting with customers and clients (or anyone really) is that it’s not solely available to major corporations with deep pockets, an in-house studio and a multi-million-dollar advertising budget. It’s also a great way for small businesses or even indie shops to build relationships with their followers. And it’s relatively inexpensive. To shoot a live stream video that can be shown on your website, you’ll need to download streaming software such as OBS Project, a free, open-source tool. Paid subscriptions like Vimeo Livestream can cost about $1,000.

Today, however, we’re going to talk about shooting live video for Facebook. About two billion people in the world are on Facebook, so it can be very effective in reaching your target audience. Here are a few tips and tricks to get your business on the road to live broadcasting success.

#1: LET PEOPLE KNOW YOU’RE GOING TO BROADCAST AHEAD OF TIME

It kind of sounds like a no-brainer, but no one’s coming to your party if you don’t invite them.

Use photos or a short pre-made video to promote your upcoming live stream to your personal Facebook news feed, the fans of your business’s Facebook page, groups you’re in or even an event.

Don’t forget to also tap into the vast world outside of Facebook. If you have a blog, write a short post to invite your readers. Send out an announcement to your mailing list and include a link to your Facebook page, group or event.

If you feel that your live broadcast could be valuable for an even-larger audience outside of your networks, you can always boost your “Live Stream Coming Soon” posts by using paid Facebook ads, but that’s not a requirement to achieve success. 

#2: PREP AND PRACTICE

Before you go live, you need to do some preparation to make sure that your audience can hear you clearly and participate in the broadcast. Think about how long you want your broadcast to be. Facebook recommends that you limit your live video to about 10 minutes, but you can run as long as eight hours.

Here are some tips for making sure the location and setup for your live feed are perfect:

  • Minimize background noise and clutter.
  • Mute your phone and incoming text messages.
  • Regardless of whether you’re holding your phone and using the front-facing camera or you’ve got it mounted and you’re using the rear-facing camera, make sure to position your phone horizontally. This is one of the biggest mistakes we see with video shot on a mobile device. Think about it this way: Television and movie screens are horizontal, so your phone should be positioned that way, too.
  • Make sure you have a strong internet connection so you don’t have disruptions in your video.

When making any type of presentation, it’s never a bad idea to rehearse a few times. But how in the world are you supposed to rehearse a live video? Easy! Set Facebook’s “Who can see your post?” privacy drop-down menu to Only Me before you click “Add to your post” and then “Live Video.” You’ll see the live video exactly as it will appear, but no one else will.

#3: BE APPROACHABLE

When you’re ready to really go live, relax. You don’t have to provide a professional newscast-like production, but you do need to give your audience a reason to like and trust you.

Start off with an introduction and a quick overview of what you’re going to talk about and how long the video will be to help manage time commitment expectations. Facebook recommends that you interact with your audience as much as possible. After all, that’s kind of the point, right? Be sure to encourage the use of comments and emojis.

Address commenters by name and repeat the question or feedback being given so everyone watching is clear about the conversation. When the video is replayed, comments will still show up just like they did during the live event.

Be sure to end your live video with a call to action. What do you want them to do as a result of watching? Visit your website? Buy something? Call you? Also, be sure to tell them about plans for your next video and ask them to share the archived copy of the video that will be in the timeline. Make sure that they can easily contact you with any follow-up questions.

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#4: OPTIMIZE YOUR LIVE RECORDING

Facebook Live videos are immediately archived, and it’s common that archived views exceed the viewership of a live video.

You can add a comment to the archived video to thank everyone for watching. Encourage additional comments and questions so you’ll show up in more newsfeeds and have the opportunity to engage with your audience even further.

Also, you can edit the metadata for the archived video. Click on the date stamp (which you also use to share the video), click Options and select Edit This Video. It’s easier to do this from Facebook.com instead of your mobile device.

Change the thumbnail, add or change the location and date, provide a longer description and select a category.

#5: CONDUCT A POST-MORTEM

You can see how well your video drew in your audience by checking out the metrics that show you the total number of viewers who watched at least part of your video, as well as a running tally of the number of viewers you had at any given time during the broadcast. This can show you what your popular content was and where participants dropped off.

Play around with your next live video. Try shooting on a different day of the week or at a different time of day. Maybe try adding another person to your shoot. The great thing about this marketing channel is that there are dozens, maybe hundreds, of different approaches you can try. Give it a go and see what sticks. Lights, camera, ACTION!

 

Before you go LIVE a content strategy will be key to your success. If you’re a small business looking to expand your reach our Social Media Cram Session might be for you. Learn more.

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Request Your Guide to Ghidotti!

We’d love to start a conversation with you about how we can create results for you. First step? Request your very own Guide to Ghidotti to learn more about our public relations and content marketing firm. This is a look inside our agency and will give you a good feel for who we are, what we do and how we partner with our clients to move the needle.


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Are You the Next Rock Star on the Ghidotti Team?

The Ghidotti Team is overflowing with full-fledged rock stars. Sure – we’re looking for the best, brightest, most creative, most organized. You get the picture. But what we REALLY want is someone who we can laugh with, depend on, learn from and do great work together. Learn more about who we’re looking for and what you can expect.

Ghidotti is currently hiring for three positions listed below – Account Executive, Account Supervisor and Media Relations Manager.

Account Executive Job Description: 

In the Account Executive position, emphasis is placed on growing independent work within the areas of project management, client relations, media relations, digital/marketing, and/or lead generation among other skills. You are the face to our clients and will play an integral role in daily communication and should be able to demonstrate tactical excellence. 

  • Write client and internal correspondence effectively and with limited supervision.
  • Successfully plan and execute client activities such as media tours, digital and social campaigns, business missions and/or other special events. 
  • Proactively identify blog content story ideas and work with the supervisor to develop. 
  • Develop relevant blogs, e-newsletters and website content effectively and with limited supervision. 
  • Successfully manage independently the execution of all client content calendars, which can include media relations pitch calendars, blogs, social content and paid media campaigns.
  • Exhibit competency and efficiency in drafting copy for client marketing materials and/or campaigns, such as website content, e-newsletters, collateral materials, paid media campaigns, etc. 
  • As it relates to social/digital media, regularly suggest ideas, manage the planning, and comfortably execute campaigns on behalf of clients. Efficiency with Canva, a plus!
  • Assist in the management of interns, when applicable. 
  • Be proficient in WordPress.
  • Easily navigate agency platforms such as Cision, TVEyes, Sprout Social, Sprinklr.
  • Depending on the needs of the service area, responsibilities may extend beyond the items above as skill sets, client contracts and other extenuating circumstances dictate.

Apply for this open position by emailing Bethany Siems at bethany@ghidotti.com.

 

Account Supervisor Job Description: 
In the Account Supervisor position, a staff member will be responsible for assisting and managing the public relations, content marketing, digital media, account services and/or creative/strategy for clients. This position requires fully developed specialty skills, a strong understanding of the industry landscape and an understanding of client priorities and objectives.
  • Serve as the account strategist/lead and oversee/play a clear leadership role on at least three clients.
  • Manage the implementation of work plans and ensure client deliverables are successfully met on deadline.
  • Play a leadership role in the sales process by identifying additional services to sell to existing clients and assisting with RFP responses, new business proposals, presentations, etc. with senior leadership or independently.
  • Display a strong understanding of and effectively communicate Ghidotti’s service offerings to existing clients.
  • Successfully supervise at least one junior staff member, including providing guidance on their professional growth.
  • Begin to play a role in the agency’s marketing efforts, guiding aspects of certain campaigns and/or helping to execute in their areas of expertise.

Account Services: 

  • Play a clear leadership role in the planning and execution of integrated marketing campaigns for clients.
  • Develop and write comprehensive strategic marketing plans for clients.
  • Handle vendor contracts and ensure proper billing.
  • Demonstrate a clear track record of successfully meeting deadlines and timelines.
  • Handle day-of logistics on behalf of clients, responding quickly and effectively.
  • Assist in providing leadership and professional development on client relations, helping team members improve their skills in managing conflict, presentations, sales, etc.

Client Strategy: 

  • Develop or oversee the visual content creation for client materials, including e-newsletters, website content, digital campaigns, marketing collateral, etc.
  • Oversee the development of marketing materials and branding campaigns.
  • Manage creative marketing campaigns on behalf of clients.
  • Demonstrate a clear track record of leading brainstorms, and providing and implementing creative ideas for proposals, presentations, etc.
  • Continually provide new and ‘fresh’ ideas for proposals, new business proposals and current clients’ marketing campaigns.

Apply for this open position by emailing Bethany Siems at bethany@ghidotti.com.

 

Media Relations Manager Job Description: 

In the Media Relations Manager position, a staff member will be responsible for assisting and managing the public relations, content marketing, digital media, account services and/or strategy for clients. This position requires fully developed specialty skills, a strong understanding of the public relations industry landscape and an understanding of client priorities and objectives. 

Main Responsibilities – General: 

  • Serve as the account strategist/lead and oversee/play a clear leadership role on media relations client accounts.
  • Display a strong understanding of and effectively communicate Ghidotti’s service offerings to existing clients. 
  • Successfully supervise at least one junior staff member, including providing guidance on their professional growth.

Main Responsibilities – Media Relations: 

  • Develop strategic media relations plans, direct management and outreach for client accounts with the supervision of Senior Leadership.
  • Perform with Senior Leadership to prepare a plan for strategic crisis communications.
  • Manage and facilitate the execution of media relations outreach for special events, programs and major initiatives.
  • Perform as spokesperson and coordinates official responses to media inquiries.
  • Conduct media training with clients in preparation for external media interviews. 
  • Support framing and development of main message points for better positioning prior to media interviews.
  • Prepare speeches, talking points and varied communications materials assisting client spokespersons.
  • Write pitches, backgrounders, press releases, key messages and blog posts.
  • Manage and monitor reporter hotline, client media relations calendar, metrics, media relations processes and press release approvals.
  • Propose ideas proactively for media pitches to stimulate media coverage.
  • Consistently pitch stories and secure strategic media placements assisting client reputation and business goals.
  • Manage and supervise media events along with initiatives defining company stories.
  • Identify proactive stories for trade, business as well as consumer media across multiple client industries.
  • Develop and maintain close media relations to improve press efforts.
  • Identify brands promoting opportunities and improve awareness of services and products.

Main Responsibilities – Client Strategy: 

  • Develop or oversee the visual content creation for client materials, including e-newsletters, website content, digital campaigns (webinar/live stream events), etc.
  • Demonstrate a clear track record of leading brainstorms and providing and implementing creative ideas for proposals, presentations, etc.
  • Continually provide new and ‘fresh’ ideas for new business proposals and current clients’ PR campaigns.

Apply for this open position by emailing Bethany Siems at bethany@ghidotti.com.

 

Rock Star Environment

We strive to create a fun, engaging atmosphere where high fives, chicken minis, and celebrations are commonplace. We lift one another up, honor achievements and reward hard work.

  1. Professional Enrichment

    Whether instructor-led, web-based or sharing during Fireside Friday, we are always learning more!

  2. Community Engagement

    We love the state of Arkansas. Our team enjoys outings to locally-owned businesses and pride ourselves on community involvement. In addition, employees are often offered free tickets to community events to get out and enjoy life with friends and family.

  3. Team Building

    Quarterly adventures for the team!

  4. Winter Recess

    We shut this place down at the holidays so we can all rest, relax and reinvigorate for the new year.

  5. Summer Fridays

    We get an early jump on the weekend every Friday during the summer.

  6. Volunteer Time Off (VTO)

    Along with your PTO, you also get VTO to use to support your favorite charity or organization.

Does this describe you?

Apply for one of our open positions or just send us an email letting us know why you should be part of this Rock Star team. Email bethany@ghidotti.com.