Guide to Making Your Next Live Stream a Success

These days live video is a popular means of communicating to an audience. The beauty of this method of connecting with customers and clients (or anyone really) is that it’s not solely available to major corporations with deep pockets, an in-house studio and a multi-million-dollar advertising budget. It’s also a great way for small businesses or even indie shops to build relationships with their followers. And it’s relatively inexpensive. To shoot a live stream video that can be shown on your website, you’ll need to download streaming software such as OBS Project, a free, open-source tool. Paid subscriptions like Vimeo Livestream can cost about $1,000.

Today, however, we’re going to talk about shooting live video for Facebook. About two billion people in the world are on Facebook, so it can be very effective in reaching your target audience. Here are a few tips and tricks to get your business on the road to live broadcasting success.

#1: LET PEOPLE KNOW YOU’RE GOING TO BROADCAST AHEAD OF TIME

It kind of sounds like a no-brainer, but no one’s coming to your party if you don’t invite them.

Use photos or a short pre-made video to promote your upcoming live stream to your personal Facebook news feed, the fans of your business’s Facebook page, groups you’re in or even an event.

Don’t forget to also tap into the vast world outside of Facebook. If you have a blog, write a short post to invite your readers. Send out an announcement to your mailing list and include a link to your Facebook page, group or event.

If you feel that your live broadcast could be valuable for an even-larger audience outside of your networks, you can always boost your “Live Stream Coming Soon” posts by using paid Facebook ads, but that’s not a requirement to achieve success. 

#2: PREP AND PRACTICE

Before you go live, you need to do some preparation to make sure that your audience can hear you clearly and participate in the broadcast. Think about how long you want your broadcast to be. Facebook recommends that you limit your live video to about 10 minutes, but you can run as long as eight hours.

Here are some tips for making sure the location and setup for your live feed are perfect:

  • Minimize background noise and clutter.
  • Mute your phone and incoming text messages.
  • Regardless of whether you’re holding your phone and using the front-facing camera or you’ve got it mounted and you’re using the rear-facing camera, make sure to position your phone horizontally. This is one of the biggest mistakes we see with video shot on a mobile device. Think about it this way: Television and movie screens are horizontal, so your phone should be positioned that way, too.
  • Make sure you have a strong internet connection so you don’t have disruptions in your video.

When making any type of presentation, it’s never a bad idea to rehearse a few times. But how in the world are you supposed to rehearse a live video? Easy! Set Facebook’s “Who can see your post?” privacy drop-down menu to Only Me before you click “Add to your post” and then “Live Video.” You’ll see the live video exactly as it will appear, but no one else will.

#3: BE APPROACHABLE

When you’re ready to really go live, relax. You don’t have to provide a professional newscast-like production, but you do need to give your audience a reason to like and trust you.

Start off with an introduction and a quick overview of what you’re going to talk about and how long the video will be to help manage time commitment expectations. Facebook recommends that you interact with your audience as much as possible. After all, that’s kind of the point, right? Be sure to encourage the use of comments and emojis.

Address commenters by name and repeat the question or feedback being given so everyone watching is clear about the conversation. When the video is replayed, comments will still show up just like they did during the live event.

Be sure to end your live video with a call to action. What do you want them to do as a result of watching? Visit your website? Buy something? Call you? Also, be sure to tell them about plans for your next video and ask them to share the archived copy of the video that will be in the timeline. Make sure that they can easily contact you with any follow-up questions.

Want to know more about Disruption Session virtual workshops?

See how we can help your business navigate new waters today.

Learn More

#4: OPTIMIZE YOUR LIVE RECORDING

Facebook Live videos are immediately archived, and it’s common that archived views exceed the viewership of a live video.

You can add a comment to the archived video to thank everyone for watching. Encourage additional comments and questions so you’ll show up in more newsfeeds and have the opportunity to engage with your audience even further.

Also, you can edit the metadata for the archived video. Click on the date stamp (which you also use to share the video), click Options and select Edit This Video. It’s easier to do this from Facebook.com instead of your mobile device.

Change the thumbnail, add or change the location and date, provide a longer description and select a category.

#5: CONDUCT A POST-MORTEM

You can see how well your video drew in your audience by checking out the metrics that show you the total number of viewers who watched at least part of your video, as well as a running tally of the number of viewers you had at any given time during the broadcast. This can show you what your popular content was and where participants dropped off.

Play around with your next live video. Try shooting on a different day of the week or at a different time of day. Maybe try adding another person to your shoot. The great thing about this marketing channel is that there are dozens, maybe hundreds, of different approaches you can try. Give it a go and see what sticks. Lights, camera, ACTION!

 

Before you go LIVE a content strategy will be key to your success. If you’re a small business looking to expand your reach our Social Media Cram Session might be for you. Learn more.

McDonald’s

Marketing / Communications

We help one of the world’s best brands increase sales and guest counts through reputation management and content marketing that successfully maximizes paid media efforts.
 

Find out how.

Close

Request Your Guide to Ghidotti!

We’d love to start a conversation with you about how we can create results for you. First step? Request your very own Guide to Ghidotti to learn more about our public relations and content marketing firm. This is a look inside our agency and will give you a good feel for who we are, what we do and how we partner with our clients to move the needle.


Close

Are You the Next Rock Star on the Ghidotti Team?

The Ghidotti Team is overflowing with full-fledged rock stars. Sure – we’re looking for the best, brightest, most creative, most organized. You get the picture. But what we REALLY want is someone who we can laugh with, depend on, learn from and do great work together. Learn more about who we’re looking for and what you can expect.

Ghidotti is currently hiring a Media Relations Specialist and Fall PR Intern! 

Media Relations Specialist

The media relations specialist should possess superb project management and organizational skills, as well as excellent communication and interpersonal skills with the ability to multitask in a fast-paced environment.

To ensure success, media relations specialists should demonstrate fantastic time management, great creativity with a keen interest in creating and implementing cost-efficient and effective media campaigns, as well as effectively analyze the impact of campaigns on the company’s bottom line.

By assisting the team in the execution of client activities and learning the basics of services offered across all areas of the agency, the media relations specialist will play a crucial role in supporting client service teams. 

Main Responsibilities

  • Write client and internal correspondence effectively and with limited supervision.
  • Develop content for broadcast, print and online distribution channels to include press releases, media advisories, blogs, e-newsletters and website content with limited supervision.
  • Negotiate with media channels to close competitive deals.
  • Serve as the agency’s media liaison and formal spokesperson, and effectively place client messages and spokespeople in target media outlets.
  • Scan the media marketplace to keep up-to-date on the latest media trends.
  • Successfully plan and execute client activities such as media tours, digital and social campaigns, business missions and/or other special events. 
  • Proactively identify story ideas and work with the supervisor to develop.
  • Successfully manage independently the execution of all client content calendars, which can include media relations pitch calendars, blogs, social content and paid media campaigns.
  • Exhibit competency and efficiency in drafting copy for client marketing materials and/or campaigns, such as website content, e-newsletters, collateral materials, paid media campaigns, etc. 
  • As it relates to social/digital media, regularly suggest ideas, manage the planning, and comfortably execute campaigns on behalf of clients. 
  • Assist in the management of interns, when applicable. 
  • Monitor all campaigns, and report on results.
  • Build long-term relationships with media houses.
  • Easily navigate agency platforms such as Cision, TVEyes, Sprout Social, Sprinklr.

 

Fall PR Intern

We’re looking for a resourceful go-getter who enjoys fast-paced work in an agency environment and is eager to learn the ins and outs of public relations, media relations, social media management and content marketing.Our team members are expected to complete high-quality work, juggle multiple tasks, keep projects on track, and be accountable for results. The right candidate will be a motivated problem-solver who will thrive in a deadline-driven environment.

Responsibilities:

  • Writing for social media
  • Posting to social media platforms (Facebook, Instagram, LinkedIn, Twitter)
  • Creating Canva graphics
  • Brainstorming/Researching Ideas
  • Logging media clips
  • Assisting with video production and Facebook lives for clients
  • Building media contact lists
  • Uploading content to content management sites for clients
  • Assist with client events
  • Media Relations outreach
  • Attend internal meetings and potentially take notes for client meetings
  • Assist with office errands and organization
  • Assist with general project management and scheduling

What We Want:

  • Experience with writing/posting to social media sites and using Canva is preferred.
  • Experience with photography and/or video creation or production is a plus.
  • Creative problem-solver
  • Organized and able to prioritize work under pressure
  • Strong organizational and time management skills
  • You are resourceful.
  • You are humble.
  • You know what needs to be done because it just comes naturally.
  • You are accurate with an attention to detail.
  • You follow instructions.
  • You have a life outside of work that you love and nurture.
  • You love learning new things.
  • You ask questions when appropriate and know how to Google the simple things like your life depends on it!
  • You treat our clients and your team members with respect.
  • You are funny.
  • You are caring.
  • You are a good friend and co-worker.
  • You are creative and think of brilliant ideas in your sleep.
  • You are resourceful. It’s so important that we’re mentioning it again!

Rock Star Environment

We strive to create a fun, engaging atmosphere where high fives, chicken minis, and celebrations are commonplace. We lift one another up, honor achievements and reward hard work.

  1. Professional Enrichment

    Whether instructor-led, web-based or sharing during Fireside Friday, we are always learning more!

  2. Community Engagement

    We love the state of Arkansas. Our team enjoys outings to locally-owned businesses and pride ourselves on community involvement. In addition, employees are often offered free tickets to community events to get out and enjoy life with friends and family.

  3. Team Building

    Quarterly adventures for the team!

  4. Winter Recess

    We shut this place down at the holidays so we can all rest, relax and reinvigorate for the new year.

  5. Summer Fridays

    We get an early jump on the weekend every Friday during the summer.

  6. Volunteer Time Off (VTO)

    Along with your PTO, you also get VTO to use to support your favorite charity or organization.

Does this describe you?

To apply, please submit the following via email to careers@ghidotti.com

  1. Cover letter and PDF of your resume 
  2. References: 2-3 minimum
  3. Tell us how you heard about this position