How to Build a Social Media Following Without Buying Followers

For individuals and businesses alike, having a large number of followers brings opportunities. Celebrities, athletes and musicians can build their own brands or earn money for promoting a product or event. For a business or organization, more followers means reaching new potential customers, clients, donors or business partners. Social media is one of the easiest and most effective ways for a brand to reach and communicate with its target audience. While it can be tempting to take the shortcut and buy more followers to reach the masses, earning them will prove more beneficial for your business in the long run. Here are some tips on how to build a social media following without buying followers. 

Create Quality Content

Before you can earn more followers on Facebook, Instagram, Twitter, LinkedIn or any other social media platform, you must first prove why someone should follow you. This is where you get to be creative and share the message of your brand to your target audience. From videos and blog posts to graphics and articles, there’s no shortage of content to share on social media, so don’t limit yourself to just one medium.  

Your social media posts should also include a call to action. For the purpose of gaining more followers, encourage users to share the post or tag friends in the comments. Every time your content is shared by someone else, it allows your brand to reach a wider audience that may not have otherwise seen it. However, it all starts with the quality of your content to give people a reason to follow your business and share your posts with others. 

Be Engaging

Just as social media is your company’s greatest tool to reach your target audience, it’s also their most effective way of communicating with you. The more followers you get, the more likely that someone is going to comment on a post or send a message. Engaging with members of your audience is essential to growing your following. Nothing will turn people away from your brand like the perception that they are being ignored. 

Of course, it’s easy to engage when someone is saying nice things about your business. However, social media also provides an outlet for those who are not as fond of your brand. Baseless trolling can (and should) be ignored, but any legitimate complaints of your business warrant a response. Owning up to mistakes and offering apologies shows your company’s transparency and encourages others to follow you. 

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Be Consistent

Have you ever felt the pain of falling in love with the first season of a new TV show only to have it not be renewed for a second season? That’s how it feels when someone follows a business on social media because of a post they saw, and then the brand doesn’t post again for days or even weeks. Consistency is the key to attracting and retaining followers on your company’s social media accounts. 

Consistency doesn’t mean you have to drop your other responsibilities and devote all of your efforts on your social media accounts. Something as easy as one post a day on each of your social platforms is all it takes to have a presence. Scheduling posts is an easy way to ensure that you’re delivering consistent messages, but be sure to keep an eye on any active posts for potential engagement opportunities.   

Implement a Unique Brand Voice

Standing out in a crowd as vast as social media can be a challenge to say the least, but establishing a brand voice is one of the most effective ways to differentiate your business and communicate value to your target audience. Your brand voice is how you inject the personality of your company into the content you share. While you can portray many different tones, it’s important to find a few that represent you best and develop a style that is consistent. When done right, this uniformity paves the way for a deeper connection with your followers.   

An authentic brand voice is one that is a reflection of the business or organization it represents. We’re likely all familiar with brands that have a funny presence on Twitter or Facebook. That tone works for them because they have established it as part of their brand voice, and just because it works for them doesn’t mean it’s going to work for you. Rather than trying to mimic other successful brands, focus on implementing a tone and style that is unique to your company and its mission. 


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Are You the Next Rock Star on the Ghidotti Team?

The Ghidotti Team is overflowing with full-fledged rock stars. Sure – we’re looking for the best, brightest, most creative, most organized. You get the picture. But what we REALLY want is someone who we can laugh with, depend on, learn from and do great work together. Learn more about who we’re looking for and what you can expect.

Ghidotti is currently hiring an Assistant Account Executive! 

Assistant Account Executive Job Description: 

As an Assistant Account Executive, the staff member will assist the team in the execution of client activities and be exposed to all aspects of the basic services offered at the agency.

Main Responsibilities

  • Develop complete, accurate and effective lists using multiple information sources based on the agency’s resources. (Cision, online resources, etc.).
  • Write/prepare pitches, backgrounders, executive communications and various reports (as appropriate by service function) with supervision from the manager.
  • Effectively pitch and place stories for clients, with an emphasis on placement results (particularly local and regional media). (Digital-specific team members excluded).
  • Be adept at engaging in and creating content for digital media campaigns, including social media, paid campaigns (including early stages of copywriting), e-newsletters, etc.
  • Monitor for trends/marketing/story/lead opportunities that are client- or service-related. Keeping a consistent pulse on the industry trends within your client’s base.
  • Support special events such as media tours, receptions, luncheons, trade shows, grand openings, etc. 
  • Participate in group brainstorming sessions.
  • Continue advancing skills for InDesign, Photoshop and/or WordPress, as well as grasping overall design best practices (depending on position/department).
  • Continue advancing skills in agency platforms such as Cision, TVEyes, Sprout Social, Sprinklr.
  • Maintain relevant Google certifications for AdWords, GDN, Analytics or otherwise, adding at least one additional certification. (Digital team only)
  • Depending on the needs of the service area, responsibilities may extend beyond the items above as skill sets, client contracts and other extenuating circumstances dictate.


Rock Star Environment

We strive to create a fun, engaging atmosphere where high fives, chicken minis, and celebrations are commonplace. We lift one another up, honor achievements and reward hard work.

  1. Professional Enrichment

    Whether instructor-led, web-based or sharing during Fireside Friday, we are always learning more!

  2. Community Engagement

    We love the state of Arkansas. Our team enjoys outings to locally-owned businesses and pride ourselves on community involvement. In addition, employees are often offered free tickets to community events to get out and enjoy life with friends and family.

  3. Team Building

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  4. Winter Recess

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  5. Summer Fridays

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  6. Volunteer Time Off (VTO)

    Along with your PTO, you also get VTO to use to support your favorite charity or organization.

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