How to Build a Social Media Following Without Buying Followers

For individuals and businesses alike, having a large number of followers brings opportunities. Celebrities, athletes and musicians can build their own brands or earn money for promoting a product or event. For a business or organization, more followers means reaching new potential customers, clients, donors or business partners. Social media is one of the easiest and most effective ways for a brand to reach and communicate with its target audience. While it can be tempting to take the shortcut and buy more followers to reach the masses, earning them will prove more beneficial for your business in the long run. Here are some tips on how to build a social media following without buying followers. 

Create Quality Content

Before you can earn more followers on Facebook, Instagram, Twitter, LinkedIn or any other social media platform, you must first prove why someone should follow you. This is where you get to be creative and share the message of your brand to your target audience. From videos and blog posts to graphics and articles, there’s no shortage of content to share on social media, so don’t limit yourself to just one medium.  

Your social media posts should also include a call to action. For the purpose of gaining more followers, encourage users to share the post or tag friends in the comments. Every time your content is shared by someone else, it allows your brand to reach a wider audience that may not have otherwise seen it. However, it all starts with the quality of your content to give people a reason to follow your business and share your posts with others. 

Be Engaging

Just as social media is your company’s greatest tool to reach your target audience, it’s also their most effective way of communicating with you. The more followers you get, the more likely that someone is going to comment on a post or send a message. Engaging with members of your audience is essential to growing your following. Nothing will turn people away from your brand like the perception that they are being ignored. 

Of course, it’s easy to engage when someone is saying nice things about your business. However, social media also provides an outlet for those who are not as fond of your brand. Baseless trolling can (and should) be ignored, but any legitimate complaints of your business warrant a response. Owning up to mistakes and offering apologies shows your company’s transparency and encourages others to follow you. 

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Be Consistent

Have you ever felt the pain of falling in love with the first season of a new TV show only to have it not be renewed for a second season? That’s how it feels when someone follows a business on social media because of a post they saw, and then the brand doesn’t post again for days or even weeks. Consistency is the key to attracting and retaining followers on your company’s social media accounts. 

Consistency doesn’t mean you have to drop your other responsibilities and devote all of your efforts on your social media accounts. Something as easy as one post a day on each of your social platforms is all it takes to have a presence. Scheduling posts is an easy way to ensure that you’re delivering consistent messages, but be sure to keep an eye on any active posts for potential engagement opportunities.   

Implement a Unique Brand Voice

Standing out in a crowd as vast as social media can be a challenge to say the least, but establishing a brand voice is one of the most effective ways to differentiate your business and communicate value to your target audience. Your brand voice is how you inject the personality of your company into the content you share. While you can portray many different tones, it’s important to find a few that represent you best and develop a style that is consistent. When done right, this uniformity paves the way for a deeper connection with your followers.   

An authentic brand voice is one that is a reflection of the business or organization it represents. We’re likely all familiar with brands that have a funny presence on Twitter or Facebook. That tone works for them because they have established it as part of their brand voice, and just because it works for them doesn’t mean it’s going to work for you. Rather than trying to mimic other successful brands, focus on implementing a tone and style that is unique to your company and its mission. 


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Are You the Next Rock Star on the Ghidotti Team?

The Ghidotti Team is overflowing with full-fledged rock stars. Sure – we’re looking for the best, brightest, most creative, most organized. You get the picture. But what we REALLY want is someone who we can laugh with, depend on, learn from and do great work together. Learn more about who we’re looking for and what you can expect.

In the Account Supervisor position, a staff member will be responsible for assisting and managing the public relations, content marketing, digital media, account services and/or creative/strategy for clients. This position requires fully developed specialty skills, a strong understanding of the industry landscape and an understanding of client priorities and objectives.
  • Serve as the account strategist/lead and oversee/play a clear leadership role on at least three clients.
  • Manage the implementation of work plans and ensure client deliverables are successfully met on deadline.
  • Play a leadership role in the sales process by identifying additional services to sell to existing clients and assisting with RFP responses, new business proposals, presentations, etc. with senior leadership or independently.
  • Display a strong understanding of and effectively communicate Ghidotti’s service offerings to existing clients.
  • Successfully supervise at least one junior staff member, including providing guidance on their professional growth.
  • Begin to play a role in the agency’s marketing efforts, guiding aspects of certain campaigns and/or helping to execute in their areas of expertise.

Account Services: 

  • Play a clear leadership role in the planning and execution of integrated marketing campaigns for clients.
  • Develop and write comprehensive strategic marketing plans for clients.
  • Handle vendor contracts and ensure proper billing.
  • Demonstrate a clear track record of successfully meeting deadlines and timelines.
  • Handle day-of logistics on behalf of clients, responding quickly and effectively.
  • Assist in providing leadership and professional development on client relations, helping team members improve their skills in managing conflict, presentations, sales, etc.

Client Strategy: 

  • Develop or oversee the visual content creation for client materials, including e-newsletters, website content, digital campaigns, marketing collateral, etc.
  • Oversee the development of marketing materials and branding campaigns.
  • Manage creative marketing campaigns on behalf of clients.
  • Demonstrate a clear track record of leading brainstorms, and providing and implementing creative ideas for proposals, presentations, etc.
  • Continually provide new and ‘fresh’ ideas for proposals, new business proposals and current clients’ marketing campaigns.

Apply for this open position by emailing Bethany Siems at

Experience in public relations, content marketing, digital media and influencer marketing is a must, but here is what we really want in a fellow Rock Star. Don’t let it scare ya – we just have high standards!

  • You anticipate every move of our clients and us.
  • You dream of ways to crack the Instagram gold mine in your sleep.
  • You are resourceful.
  • You are humble.
  • You know what needs to be done because it just comes naturally.
  • You are accurate. Every. Single. Time.
  • You take our vague guidance and get it done.
  • You are fast, yet error-free and awesome.
  • You care about every single, tiny, little detail.
  • You follow instructions.
  • You know you are extraawesome, and totally own that.
  • You meet deadlines even when you only have minutes to do it.
  • You can handle your own drama. Better yet, you don’t have any.
  • You have a life outside of work that you love and nurture.
  • You loathe micromanagers and don’t need one.
  • You love learning new things.
  • You sing karaoke and have “that song” when you really need to bring it.
  • You ask questions when appropriate. (Basically, you don’t ask us how to spell someone’s name because you know how to Google as if your life depends on it).
  • You treat our clients and your team members with respect.
  • You are funny.
  • You are caring.
  • You are a good friend and co-worker.
  • You are creative and think of winning marketing ideas in your sleep.
  • You love writing award entries. Like it’s your job!
  • You are resourceful. It’s so important that we’re mentioning it again.

Rock Star Environment

We strive to create a fun, engaging atmosphere where high fives, chicken minis, and celebrations are commonplace. We lift one another up, honor achievements and reward hard work.

  1. Professional Enrichment

    Whether instructor-led, web-based or sharing during Fireside Friday, we are always learning more!

  2. Community Engagement

    We love the state of Arkansas. Our team enjoys outings to locally-owned businesses and pride ourselves on community involvement. In addition, employees are often offered free tickets to community events to get out and enjoy life with friends and family.

  3. Team Building

    Quarterly adventures for the team!

  4. Winter Recess

    We shut this place down at the holidays so we can all rest, relax and reinvigorate for the new year.

  5. Summer Fridays

    We get an early jump on the weekend every Friday during the summer.

  6. Volunteer Time Off (VTO)

    Along with your PTO, you also get VTO to use to support your favorite charity or organization.

Does this describe you?

Apply for one of our open positions or just send us an email letting us know why you should be part of this Rock Star team. Email