4 Benefits of a Video Content Strategy from Nate Disarro

Wanna Be Our Newest Rock Star?

Are you the next rock star for the Ghidotti team!?

 

See if you have what it takes.

See if you have what it takes.

When it comes to developing a content marketing strategy, it can be easy to think solely in terms of written content. However, while blog posts, emails and social media posts are all valuable inclusions, video content is necessary today in order to reach your target audience and stand out in a crowded market. As the founder and president of Content Titan, a digital content creation agency based in Little Rock and serving clients across the country, Nate Disarro has been in the video communication space since the early days of Facebook and YouTube and he has a unique insight into the power of video communication. Check out his reasons why video content marketing is so valuable before you dive into the deep end of production.

Use Video to Tell Your Story

In an increasingly crowded market, standing out requires developing a genuine connection with your target audience. Telling your brand story is one of the most effective ways to build that connection by expressing who your business is, what you do and how you can help your target audience. The better job you do of communicating your brand story, the more likely you are to stand out in the eyes of the audience you’re trying to reach. This is why Disarro focuses on developing a strategy before turning on the camera. 

“I love the creativity that people bring to the table that are coming out of school, but I think sometimes they get enamored with the process of creating a film and they forget about the viewer,” he said. “I want to come in and understand your organization, and once I understand it, then we can figure out what we are trying to communicate and how we are trying to get that out into the world.”

Video Communication Provides Convenience

Generating new business leads and building a connection with your target audience aren’t the only benefits that a video content strategy can provide. It also makes internal communication easier and more effective. The convenience of video communication has been evident to all during the COVID-19 pandemic as Zoom and other video conferencing platforms replaced conference room meetings overnight. 

“It taught us a big lesson and that is sometimes we can’t be in a physical space with people,” Disarro said. “The efficiency of what you can do and what you can accomplish with video has been a huge eye opener for a lot of people. It’s made it more obvious that you need to be using video in your communications, in your marketing, in your internal storytelling and training.” 

Our Work

Our work reflects our focus on reputation, relationships and results. We are all about generating new leads, increasing guest counts and moving the needle for your business. We daydream about KPIs just like you.

Learn More

Creating Video Content is Easier Than You Think

There was a time when creating video content required a significant budget. From lights and camera equipment to hiring a crew, it wouldn’t be out of the question to spend thousands of dollars on a single project. However, as professional cameras have become increasingly more affordable and smartphone cameras continue to improve, harnessing the power of video content no longer means spending an egregious amount of money to complete a project. 

“As little as 10 years ago, if you wanted to get a reasonable video made, you probably had to have a minimum of six to eight people on the crew and you probably weren’t spending less than $10,000,” said Disarro. “At that time, video was kind of a premium thing that not everybody got to experience. When the first DSLR camera came out, it took cinematic video but put it in the hands of pro and amateur visual filmmakers everywhere.”

Video Content Generates Engagement

Have you ever found yourself lost in a YouTube rabbit hole? It started by searching for that funny video a friend told you about and next thing you know, three hours have passed and you’re still watching suggested videos. That’s the power of video content in action. Watching a video requires less effort from the consumer than reading and understanding written content, making it one of the most effective ways of generating engagement with your target audience. 

“I think people engage with video more than they do any other form of content,” Disarro said. “That’s not to discount the value that written content brings, but very few other forms of content literally stop you in your tracks. If you find a video that you’re willing to watch, you’re going to spend more time on that website, on that feed, on whatever it is. You’re not continuously scrolling anymore.”

Don't miss an episode of The Ghidotti Podcast!

We interview the influencers, culture changers and disruptors across the country to find out what makes them so successful. Join our eNews for the latest episode sent straight to your inbox.

Subscribe Now

To learn more from Disarro and other leaders, thinkers and innovators from across the country, subscribe to The Ghidotti Podcast and stay tuned for more stories, strategies and new ideas to set your organization apart.  

McDonald’s

Marketing / Communications

We help one of the world’s best brands increase sales and guest counts through reputation management and content marketing that successfully maximizes paid media efforts.
 

Find out how.

Close

Request Your Guide to Ghidotti!

We’d love to start a conversation with you about how we can create results for you. First step? Request your very own Guide to Ghidotti to learn more about our public relations and content marketing firm. This is a look inside our agency and will give you a good feel for who we are, what we do and how we partner with our clients to move the needle.


Close

Are You the Next Rock Star on the Ghidotti Team?

The Ghidotti Team is overflowing with full-fledged rock stars. Sure – we’re looking for the best, brightest, most creative, most organized. You get the picture. But what we REALLY want is someone who we can laugh with, depend on, learn from and do great work together. Learn more about who we’re looking for and what you can expect.

Ghidotti is currently hiring an Agency Administrator! 

Agency Administrator Job Description: 

This is a part-time role providing overall administrative support to our CEO and Account Supervisor, and assisting with basic human resources and monthly accounting responsibilities. 

For this role, you’ll need to work in our downtown Little Rock office and be required to submit between 25-30 hours a week within the operating hours of 8:30 AM to 5 PM. On occasion, there is a need to work additional hours on evenings and weekends during a client launch or other events throughout the year.

While repetitive daily/monthly tasks are certainly part of this position, additional tasks assigned can vary from week to week based on the CEO’s needs and the needs of the agency. The most important responsibility of the Agency Administrator is to ensure that administrative tasks and projects are completed with a high level of efficiency, confidentiality, accuracy, flexibility and positivity.

REQUIREMENTS: 

  • Bachelor’s degree preferred. 
  • Minimum of 2-5 years experience in the related field, dealing with financial information.
  • Must be able to use Microsoft Word, Microsoft Excel, Quickbooks and Google Suite.
  • Must be able to multi-task and possess excellent organizational, communication and interpersonal skills.
  • Basic knowledge of bookkeeping.
  • Must be able to use office equipment (copy/fax machine).
  • Effective verbal and written communication skills.
  • Detail-oriented and willing to tackle various ongoing projects in a fast-paced environment.
  • Excellent multitasking skills, with the ability to perform duties outside of the scope of work when necessary.
  • Must work well within a cross-functional team environment as well as independently.

Main Responsibilities

Human Resources

  • Provide support for hiring and onboarding of new employees 
  • Run bi-monthly payroll reports for intern/contractor payment
  • Coordinate new hire benefits and HR paperwork (health insurance, simple IRA, etc.) and enter into the payroll system. Plan yearly renewal meetings and update all payroll items.
  • Provide general responses to employee questions and requests on HR procedures, policies and information.
  • Process miscellaneous billings for payment & vendor management.
  • Responsible for keeping the Employee Handbook, HR policies and other HR information current and updated with the team. 

Accounting

  • Manage obligations to suppliers, customers and third-party vendors
  • Process bank deposits
  • Reconcile financial statements
  • Prepare, send and store invoices
  • Weekly expense reporting and time entry on behalf of the CEO
  • Contact clients and send reminders to ensure timely payments; Identify and address discrepancies
  • Report on the status of accounts payable and receivables twice a month
  • Update internal accounting databases and spreadsheets

Office Management/Leadership Support

  • Assist with presentation and client meeting set up; working with vendors 
  • Collect and prepare information for use in discussions/meetings of the agency leadership team and outside individuals. 
  • Assist CEO with volunteer activities – making calls, organizing catering and meetings in partnership with vendors. 
  • Management of client contracts/retainers – working with the account supervisor to ensure annual planning and timely renewal of contracts. 
  • Varying personal and professional administrative tasks including, but not limited to, booking appointments, research projects, coordinating travel, maintaining breakroom daily, maintaining storage organization and ordering office supplies, etc. 

Rock Star Environment

We strive to create a fun, engaging atmosphere where high fives, chicken minis, and celebrations are commonplace. We lift one another up, honor achievements and reward hard work.

  1. Professional Enrichment

    Whether instructor-led, web-based or sharing during Fireside Friday, we are always learning more!

  2. Community Engagement

    We love the state of Arkansas. Our team enjoys outings to locally-owned businesses and pride ourselves on community involvement. In addition, employees are often offered free tickets to community events to get out and enjoy life with friends and family.

  3. Team Building

    Quarterly adventures for the team!

  4. Winter Recess

    We shut this place down at the holidays so we can all rest, relax and reinvigorate for the new year.

  5. Summer Fridays

    We get an early jump on the weekend every Friday during the summer.

  6. Volunteer Time Off (VTO)

    Along with your PTO, you also get VTO to use to support your favorite charity or organization.

Does this describe you?

To apply, please submit the following via email to careers@ghidotti.com

  1. Cover letter and PDF of your resume 
  2. References: 2-3 minimum
  3. Tell us how you heard about this position