4 Benefits of a Video Content Strategy from Nate Disarro

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When it comes to developing a content marketing strategy, it can be easy to think solely in terms of written content. However, while blog posts, emails and social media posts are all valuable inclusions, video content is necessary today in order to reach your target audience and stand out in a crowded market. As the founder and president of Content Titan, a digital content creation agency based in Little Rock and serving clients across the country, Nate Disarro has been in the video communication space since the early days of Facebook and YouTube and he has a unique insight into the power of video communication. Check out his reasons why video content marketing is so valuable before you dive into the deep end of production.

Use Video to Tell Your Story

In an increasingly crowded market, standing out requires developing a genuine connection with your target audience. Telling your brand story is one of the most effective ways to build that connection by expressing who your business is, what you do and how you can help your target audience. The better job you do of communicating your brand story, the more likely you are to stand out in the eyes of the audience you’re trying to reach. This is why Disarro focuses on developing a strategy before turning on the camera. 

“I love the creativity that people bring to the table that are coming out of school, but I think sometimes they get enamored with the process of creating a film and they forget about the viewer,” he said. “I want to come in and understand your organization, and once I understand it, then we can figure out what we are trying to communicate and how we are trying to get that out into the world.”

Video Communication Provides Convenience

Generating new business leads and building a connection with your target audience aren’t the only benefits that a video content strategy can provide. It also makes internal communication easier and more effective. The convenience of video communication has been evident to all during the COVID-19 pandemic as Zoom and other video conferencing platforms replaced conference room meetings overnight. 

“It taught us a big lesson and that is sometimes we can’t be in a physical space with people,” Disarro said. “The efficiency of what you can do and what you can accomplish with video has been a huge eye opener for a lot of people. It’s made it more obvious that you need to be using video in your communications, in your marketing, in your internal storytelling and training.” 

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Creating Video Content is Easier Than You Think

There was a time when creating video content required a significant budget. From lights and camera equipment to hiring a crew, it wouldn’t be out of the question to spend thousands of dollars on a single project. However, as professional cameras have become increasingly more affordable and smartphone cameras continue to improve, harnessing the power of video content no longer means spending an egregious amount of money to complete a project. 

“As little as 10 years ago, if you wanted to get a reasonable video made, you probably had to have a minimum of six to eight people on the crew and you probably weren’t spending less than $10,000,” said Disarro. “At that time, video was kind of a premium thing that not everybody got to experience. When the first DSLR camera came out, it took cinematic video but put it in the hands of pro and amateur visual filmmakers everywhere.”

Video Content Generates Engagement

Have you ever found yourself lost in a YouTube rabbit hole? It started by searching for that funny video a friend told you about and next thing you know, three hours have passed and you’re still watching suggested videos. That’s the power of video content in action. Watching a video requires less effort from the consumer than reading and understanding written content, making it one of the most effective ways of generating engagement with your target audience. 

“I think people engage with video more than they do any other form of content,” Disarro said. “That’s not to discount the value that written content brings, but very few other forms of content literally stop you in your tracks. If you find a video that you’re willing to watch, you’re going to spend more time on that website, on that feed, on whatever it is. You’re not continuously scrolling anymore.”

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Are You the Next Rock Star on the Ghidotti Team?

The Ghidotti Team is overflowing with full-fledged rock stars. Sure – we’re looking for the best, brightest, most creative, most organized. You get the picture. But what we REALLY want is someone who we can laugh with, depend on, learn from and do great work together. Learn more about who we’re looking for and what you can expect.

The Account Executive position involves growing and working independently with an emphasis on project management, client relations, media relations, digital/marketing, and/or lead generation among other skills.

Main Responsibilities:

  • Write client and internal correspondence effectively and with limited supervision.
  • Successfully plan and execute client activities such as media tours, digital and social campaigns, business missions and/or other special events.
  • Proactively identify story ideas and work with supervisor to develop.
  • Develop relevant blogs, e-newsletters and website content effectively and with limited supervision.
  • Effectively place client messages and spokespeople in target media outlets.
  • Successfully manage independently the execution of all client content calendars, which can include media relations pitch calendars, blogs, social content and paid media campaigns.
  • Exhibit competency and efficiency in drafting copy for client marketing materials and/or campaigns, such as website content, e-newsletters, collateral materials, paid media campaigns, etc.
  • As it relates to social/digital media, regularly suggest ideas, manage the planning, and comfortably execute campaigns on behalf of clients.
  • Assist in the management of interns, when applicable.
  • Develop an advanced level of design skills for InDesign or Photoshop, largely managing design-oriented tasks related to digital programs independently (depending on position/department).
  • Be proficient in WordPress.
  • Easily navigate agency platforms such as Cision, TVEyes, Sprout Social, Sprinklr.
  • Depending on the needs of the service area, responsibilities may extend beyond the items above as skillsets, client contracts and other extenuating circumstances dictate.

Experience in public relations, content marketing, digital media and influencer marketing is a must, but here is what we really want in a fellow Rock Star. Don’t let it scare ya – we just have high standards!

  • You anticipate every move of our clients and us.
  • You dream of ways to crack the Instagram gold mine in your sleep.
  • You are resourceful.
  • You are humble.
  • You know what needs to be done because it just comes naturally.
  • You are accurate. Every. Single. Time.
  • You take our vague guidance and get it done.
  • You are fast, yet error-free and awesome.
  • You care about every single, tiny, little detail.
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  • You know you are extraawesome, and totally own that.
  • You meet deadlines even when you only have minutes to do it.
  • You can handle your own drama. Better yet, you don’t have any.
  • You have a life outside of work that you love and nurture.
  • You loathe micromanagers and don’t need one.
  • You love learning new things.
  • You sing karaoke and have “that song” when you really need to bring it.
  • You ask questions when appropriate. (Basically, you don’t ask us how to spell someone’s name because you know how to Google as if your life depends on it).
  • You treat our clients and your team members with respect.
  • You are funny.
  • You are caring.
  • You are a good friend and co-worker.
  • You are creative and think of winning marketing ideas in your sleep.
  • You love writing award entries. Like it’s your job!
  • You are resourceful. It’s so important that we’re mentioning it again.

Rock Star Environment

We strive to create a fun, engaging atmosphere where high fives, chicken minis, and celebrations are commonplace. We lift one another up, honor achievements and reward hard work.

  1. Professional Enrichment

    Whether instructor-led, web-based or sharing during Fireside Friday, we are always learning more!

  2. Community Engagement

    We love the state of Arkansas. Our team enjoys outings to locally-owned businesses and pride ourselves on community involvement. In addition, employees are often offered free tickets to community events to get out and enjoy life with friends and family.

  3. Team Building

    Quarterly adventures for the team!

  4. Winter Recess

    We shut this place down at the holidays so we can all rest, relax and reinvigorate for the new year.

  5. Summer Fridays

    We get an early jump on the weekend every Friday during the summer.

  6. Volunteer Time Off (VTO)

    Along with your PTO, you also get VTO to use to support your favorite charity or organization.

Does this describe you?

Apply for one of our open positions or just send us an email letting us know why you should be part of this Rock Star team. Email bethany@ghidotti.com.