4 Benefits of a Video Content Strategy from Nate Disarro

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When it comes to developing a content marketing strategy, it can be easy to think solely in terms of written content. However, while blog posts, emails and social media posts are all valuable inclusions, video content is necessary today in order to reach your target audience and stand out in a crowded market. As the founder and president of Content Titan, a digital content creation agency based in Little Rock and serving clients across the country, Nate Disarro has been in the video communication space since the early days of Facebook and YouTube and he has a unique insight into the power of video communication. Check out his reasons why video content marketing is so valuable before you dive into the deep end of production.

Use Video to Tell Your Story

In an increasingly crowded market, standing out requires developing a genuine connection with your target audience. Telling your brand story is one of the most effective ways to build that connection by expressing who your business is, what you do and how you can help your target audience. The better job you do of communicating your brand story, the more likely you are to stand out in the eyes of the audience you’re trying to reach. This is why Disarro focuses on developing a strategy before turning on the camera. 

“I love the creativity that people bring to the table that are coming out of school, but I think sometimes they get enamored with the process of creating a film and they forget about the viewer,” he said. “I want to come in and understand your organization, and once I understand it, then we can figure out what we are trying to communicate and how we are trying to get that out into the world.”

Video Communication Provides Convenience

Generating new business leads and building a connection with your target audience aren’t the only benefits that a video content strategy can provide. It also makes internal communication easier and more effective. The convenience of video communication has been evident to all during the COVID-19 pandemic as Zoom and other video conferencing platforms replaced conference room meetings overnight. 

“It taught us a big lesson and that is sometimes we can’t be in a physical space with people,” Disarro said. “The efficiency of what you can do and what you can accomplish with video has been a huge eye opener for a lot of people. It’s made it more obvious that you need to be using video in your communications, in your marketing, in your internal storytelling and training.” 

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Creating Video Content is Easier Than You Think

There was a time when creating video content required a significant budget. From lights and camera equipment to hiring a crew, it wouldn’t be out of the question to spend thousands of dollars on a single project. However, as professional cameras have become increasingly more affordable and smartphone cameras continue to improve, harnessing the power of video content no longer means spending an egregious amount of money to complete a project. 

“As little as 10 years ago, if you wanted to get a reasonable video made, you probably had to have a minimum of six to eight people on the crew and you probably weren’t spending less than $10,000,” said Disarro. “At that time, video was kind of a premium thing that not everybody got to experience. When the first DSLR camera came out, it took cinematic video but put it in the hands of pro and amateur visual filmmakers everywhere.”

Video Content Generates Engagement

Have you ever found yourself lost in a YouTube rabbit hole? It started by searching for that funny video a friend told you about and next thing you know, three hours have passed and you’re still watching suggested videos. That’s the power of video content in action. Watching a video requires less effort from the consumer than reading and understanding written content, making it one of the most effective ways of generating engagement with your target audience. 

“I think people engage with video more than they do any other form of content,” Disarro said. “That’s not to discount the value that written content brings, but very few other forms of content literally stop you in your tracks. If you find a video that you’re willing to watch, you’re going to spend more time on that website, on that feed, on whatever it is. You’re not continuously scrolling anymore.”

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Are You the Next Rock Star on the Ghidotti Team?

The Ghidotti Team is overflowing with full-fledged rock stars. Sure – we’re looking for the best, brightest, most creative, most organized. You get the picture. But what we REALLY want is someone who we can laugh with, depend on, learn from and do great work together. Learn more about who we’re looking for and what you can expect.

Ghidotti is currently hiring for three positions listed below – Account Executive, Account Supervisor and Media Relations Manager.

Account Executive Job Description: 

In the Account Executive position, emphasis is placed on growing independent work within the areas of project management, client relations, media relations, digital/marketing, and/or lead generation among other skills. You are the face to our clients and will play an integral role in daily communication and should be able to demonstrate tactical excellence. 

  • Write client and internal correspondence effectively and with limited supervision.
  • Successfully plan and execute client activities such as media tours, digital and social campaigns, business missions and/or other special events. 
  • Proactively identify blog content story ideas and work with the supervisor to develop. 
  • Develop relevant blogs, e-newsletters and website content effectively and with limited supervision. 
  • Successfully manage independently the execution of all client content calendars, which can include media relations pitch calendars, blogs, social content and paid media campaigns.
  • Exhibit competency and efficiency in drafting copy for client marketing materials and/or campaigns, such as website content, e-newsletters, collateral materials, paid media campaigns, etc. 
  • As it relates to social/digital media, regularly suggest ideas, manage the planning, and comfortably execute campaigns on behalf of clients. Efficiency with Canva, a plus!
  • Assist in the management of interns, when applicable. 
  • Be proficient in WordPress.
  • Easily navigate agency platforms such as Cision, TVEyes, Sprout Social, Sprinklr.
  • Depending on the needs of the service area, responsibilities may extend beyond the items above as skill sets, client contracts and other extenuating circumstances dictate.

Apply for this open position by emailing Bethany Siems at bethany@ghidotti.com.

 

Account Supervisor Job Description: 
In the Account Supervisor position, a staff member will be responsible for assisting and managing the public relations, content marketing, digital media, account services and/or creative/strategy for clients. This position requires fully developed specialty skills, a strong understanding of the industry landscape and an understanding of client priorities and objectives.
  • Serve as the account strategist/lead and oversee/play a clear leadership role on at least three clients.
  • Manage the implementation of work plans and ensure client deliverables are successfully met on deadline.
  • Play a leadership role in the sales process by identifying additional services to sell to existing clients and assisting with RFP responses, new business proposals, presentations, etc. with senior leadership or independently.
  • Display a strong understanding of and effectively communicate Ghidotti’s service offerings to existing clients.
  • Successfully supervise at least one junior staff member, including providing guidance on their professional growth.
  • Begin to play a role in the agency’s marketing efforts, guiding aspects of certain campaigns and/or helping to execute in their areas of expertise.

Account Services: 

  • Play a clear leadership role in the planning and execution of integrated marketing campaigns for clients.
  • Develop and write comprehensive strategic marketing plans for clients.
  • Handle vendor contracts and ensure proper billing.
  • Demonstrate a clear track record of successfully meeting deadlines and timelines.
  • Handle day-of logistics on behalf of clients, responding quickly and effectively.
  • Assist in providing leadership and professional development on client relations, helping team members improve their skills in managing conflict, presentations, sales, etc.

Client Strategy: 

  • Develop or oversee the visual content creation for client materials, including e-newsletters, website content, digital campaigns, marketing collateral, etc.
  • Oversee the development of marketing materials and branding campaigns.
  • Manage creative marketing campaigns on behalf of clients.
  • Demonstrate a clear track record of leading brainstorms, and providing and implementing creative ideas for proposals, presentations, etc.
  • Continually provide new and ‘fresh’ ideas for proposals, new business proposals and current clients’ marketing campaigns.

Apply for this open position by emailing Bethany Siems at bethany@ghidotti.com.

 

Media Relations Manager Job Description: 

In the Media Relations Manager position, a staff member will be responsible for assisting and managing the public relations, content marketing, digital media, account services and/or strategy for clients. This position requires fully developed specialty skills, a strong understanding of the public relations industry landscape and an understanding of client priorities and objectives. 

Main Responsibilities – General: 

  • Serve as the account strategist/lead and oversee/play a clear leadership role on media relations client accounts.
  • Display a strong understanding of and effectively communicate Ghidotti’s service offerings to existing clients. 
  • Successfully supervise at least one junior staff member, including providing guidance on their professional growth.

Main Responsibilities – Media Relations: 

  • Develop strategic media relations plans, direct management and outreach for client accounts with the supervision of Senior Leadership.
  • Perform with Senior Leadership to prepare a plan for strategic crisis communications.
  • Manage and facilitate the execution of media relations outreach for special events, programs and major initiatives.
  • Perform as spokesperson and coordinates official responses to media inquiries.
  • Conduct media training with clients in preparation for external media interviews. 
  • Support framing and development of main message points for better positioning prior to media interviews.
  • Prepare speeches, talking points and varied communications materials assisting client spokespersons.
  • Write pitches, backgrounders, press releases, key messages and blog posts.
  • Manage and monitor reporter hotline, client media relations calendar, metrics, media relations processes and press release approvals.
  • Propose ideas proactively for media pitches to stimulate media coverage.
  • Consistently pitch stories and secure strategic media placements assisting client reputation and business goals.
  • Manage and supervise media events along with initiatives defining company stories.
  • Identify proactive stories for trade, business as well as consumer media across multiple client industries.
  • Develop and maintain close media relations to improve press efforts.
  • Identify brands promoting opportunities and improve awareness of services and products.

Main Responsibilities – Client Strategy: 

  • Develop or oversee the visual content creation for client materials, including e-newsletters, website content, digital campaigns (webinar/live stream events), etc.
  • Demonstrate a clear track record of leading brainstorms and providing and implementing creative ideas for proposals, presentations, etc.
  • Continually provide new and ‘fresh’ ideas for new business proposals and current clients’ PR campaigns.

Apply for this open position by emailing Bethany Siems at bethany@ghidotti.com.

 

Rock Star Environment

We strive to create a fun, engaging atmosphere where high fives, chicken minis, and celebrations are commonplace. We lift one another up, honor achievements and reward hard work.

  1. Professional Enrichment

    Whether instructor-led, web-based or sharing during Fireside Friday, we are always learning more!

  2. Community Engagement

    We love the state of Arkansas. Our team enjoys outings to locally-owned businesses and pride ourselves on community involvement. In addition, employees are often offered free tickets to community events to get out and enjoy life with friends and family.

  3. Team Building

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  4. Winter Recess

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  6. Volunteer Time Off (VTO)

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Does this describe you?

Apply for one of our open positions or just send us an email letting us know why you should be part of this Rock Star team. Email bethany@ghidotti.com.