January 17, 2020
4 Strategies to Elevate Your Thought Leadership

In recent years, thought leadership has transformed from a trendy phrase into a legitimate tool to build business and personal brands. The insights of thought leaders are trusted and extremely valuable to others and helps establish themselves as the go-to people in their respective industries. With a wealth of opinions readily available on social media, proving your status as an influencer in your industry with ACTUAL VALUABLE INFORMATION is the most effective way to stand out in a crowded market. Although the process of becoming a thought leader takes time, following these four strategies will put you on the path to success. 

What is Thought Leadership?

At its core, thought leadership is a marketing strategy that focuses less on content that sells and more on content that establishes you as an expert in your field. The goal is to answer questions that those in your target audience are asking. You will still have opportunities to feature your service or product, but before that, you need to build trust and recognition as an intelligent, experienced and helpful leader within your space. 

Build Thought Leadership Through Interviews and Media Engagements

In order to establish yourself as a thought leader in your industry, you need to reach your target audience. This is where the media can help amplify your message as well as your brand. From traditional channels like newspapers, magazines and morning TV shows to growing mediums like podcasts, there are many avenues for you to reach and, in turn, influence others. 

It’s important to note that media engagements will take some work on your part, especially in the early stages of your thought leadership. You’ll have to pitch yourself to journalists, build trust and make the case for why you should be featured in an article or interview. The influx of different channels helps tremendously in these efforts. If mainstream stations or publications are uninterested, focus on a niche publication that targets your industry. With patience and consistency, partnering with the media will help you get in front of your audience and establish your place as a thought leader. Once you are featured, it’s more likely other journalists or publications will become interested in connecting as well. But, remember, journalists can pick up on a fake a mile away. You’re only a thought leader if you truly showcase expertise in your field and offer valuable insights and opinions.

Establish Your Brand on Social Media and Blogs

While media engagements require cooperation with a journalist or publication, social media and blogs allow you to get in front of your audience on your own terms. However, this doesn’t mean that you’ll want to post and share content on a whim. Creating a content strategy is an important step toward gaining trust with your audience while establishing yourself as a thought leader. 

First, you have to determine your audience. These are the prospective customers that you are trying to reach. Who are your customers and what questions are they asking? Once you establish this, you can begin the process of crafting content that is targeted to this group. This step will also reveal which channels you should use to deliver your message. For example, if your target audience is senior citizens, you’ll want to focus on blogs and Facebook more than Twitter or Snapchat. 

Regardless of how and where you are publishing your content, it’s essential to establish your frequency. You want to publish often enough that people remember you and identify you as an influencer, but you don’t want to flood your followers’ timelines with content lacking research and relevance just to hit a number. Each post should add value and include a call-to-action. 

Finding your voice is also an important part to effectively use your blogs and social media channels. You’re offering yourself as much as your expertise. Injecting your personality into your content will create a connection with your followers and be more memorable than just regurgitating some industry thoughts. 

Integrated Approach

We use public relations, content marketing, influencer marketing and more to improve reputations, relationships and results.

Let us show you how.

Reach New Audiences Through Speaking Engagements

One search for “thought leaders” on YouTube will present hundreds of videos that feature speeches from various influencers across a wide variety of industries. Speaking engagements work because they allow you to share a message with a specific audience free from other distractions. Publications and social media will have other articles, stories or posts surrounding yours, which compete for attention. With a speech, it’s just you in front of a crowd showcasing your authority within your industry. 

Seminars and conferences focused on your industry are the most ideal settings for delivering this message, because they are filled with attendees that are eagerly awaiting your message. However, there are other ways to share your thoughts verbally such as a vlog or hosting your own podcast. Any medium that allows you to speak passionately about your industry will go a long way toward proving your status as a thought leader. 

Consistent Engagement with Op-Eds or Columns

While daily and weekly newspapers once owned the op-ed space to shape ideas and influence communities, new digital channels have significantly expanded opportunities to reach new audiences. Even if your local newspaper editorial sections don’t reach the same size audience as they did 10 or 20 years ago, there are other websites and niche publications eager for quality content who may be happy to share your insights with their readers. Remember, the focus isn’t always on the number of readers as much as reaching the right readers. 

Identify what publications your ideal audience is reading and reach out to their editorial teams. Many may already have an established opinion section or would be happy to share your thoughts in a column (with a valuable link back to your website). 

Take an issue or debate in your industry, choose a side and express your thoughts clearly and effectively. This will make your writing stand out and an editor feel compelled to include your op-ed in their publication. Once your op-ed or column is published, then be sure to share it on social media, include a link on your website and advertise it as much as possible. Even though an op-ed is different from a reporter citing you in a news story, you still benefit from having your name and ideas associated with a respected publication.

McDonald’s

Marketing / Communications

We help one of the world’s best brands increase sales and guest counts through reputation management and content marketing that successfully maximizes paid media efforts.
 

Find out how.

Close

Request Your Guide to Ghidotti!

We’d love to start a conversation with you about how we can create results for you. First step? Request your very own Guide to Ghidotti to learn more about our public relations and content marketing firm. This is a look inside our agency and will give you a good feel for who we are, what we do and how we partner with our clients to move the needle.

Close

Are You the Next Rock Star on the Ghidotti Team?

The Ghidotti Team is overflowing with full-fledged rock stars. Sure – we’re looking for the best, brightest, most creative, most organized. You get the picture. But what we REALLY want is someone who we can laugh with, depend on, learn from and do great work together. Learn more about who we’re looking for and what you can expect.

Experience in public relations, content marketing, digital media and influencer marketing is a must, but here is what we really want in a fellow Rock Star. Don’t let it scare ya – we just have high standards!

  • You anticipate every move of our clients and us.
  • You dream of ways to crack the Instagram gold mine in your sleep.
  • You are resourceful.
  • You are humble.
  • You know what needs to be done because it just comes naturally.
  • You are accurate. Every. Single. Time.
  • You take our vague guidance and get it done.
  • You are fast, yet error-free and awesome.
  • You care about every single, tiny, little detail.
  • You follow instructions.
  • You know you are extraawesome, and totally own that.
  • You meet deadlines even when you only have minutes to do it.
  • You can handle your own drama. Better yet, you don’t have any.
  • You have a life outside of work that you love and nurture.
  • You loathe micromanagers and don’t need one.
  • You love learning new things.
  • You sing karaoke and have “that song” when you really need to bring it.
  • You ask questions when appropriate. (Basically, you don’t ask us how to spell someone’s name because you know how to Google like your life depends on it).
  • You treat our clients and your team members with respect.
  • You are funny.
  • You are caring.
  • You are a good friend and co-worker.
  • You are creative and think of winning marketing ideas in your sleep.
  • You love writing award entries. Like it’s your job!
  • You are resourceful. It’s so important that we’re mentioning it again.

Rock Star Environment

We strive to create a fun, engaging atmosphere where high fives, chicken minis, and celebrations are commonplace. We lift one another up, honor achievements and reward hard work.

  1. Professional Enrichment

    Whether instructor-led, web-based or sharing during Fireside Friday, we are always learning more!

  2. Community Engagement

    We love the state of Arkansas. Our team enjoys outings to locally-owned businesses and pride ourselves on community involvement. In addition, employees are often offered free tickets to community events to get out and enjoy life with friends and family.

  3. Team Building

    Quarterly adventures for the team!

  4. Winter Recess

    We shut this place down at the holidays so we can all rest, relax and reinvigorate for the new year.

  5. Summer Fridays

    We get an early jump on the weekend every Friday during the summer.

  6. Volunteer Time Off (VTO)

    Along with your PTO, you also get VTO to use to support your favorite charity or organization.

Does this describe you?

Apply for one of our open positions or just send us an email letting us know why you should be part of this Rock Star team. Email bethany@ghidotti.com.